Opening convos with Referral Partners

This can be used with licensing partners and affiliate partners, too.

***Keys: Specific SITUATION and RELEVANT problem***

Because audience owners/distribution want to SOLVE specific problems for their people, but they don't have time to solve all the probs.

The more specific you are...

The easier it will be to open convos and set up wonderful licensing deals for everyone involved.

In the relationship advice space...

I started some million-dollar partnerships with:

"Are your peeps in an LDR?" (Situation)

This was early in online dating and long-distance relationships were new.

And they didn't have anything to help them.

But I knew they were likely getting a ton of email asking for help with LDRs.

If they answered, "yes"...

my next question was...

"Do they send you long-ass emails after a breakup?" (Problem for the audience owner because they weren't sure how to respond.)

Their answer was almost always, "OMG YES! Crazy long!"

Then I'd make my offer...

"I've got a way to help these folks. It's selling like freakin' crazy, would you be open to hearing about it?"

Super EZ when you're relevant and specific!

Let's say you have an influencer that teaches selling by webinars...

(I'd still do a PERSONAL OPENING.)

"Are your peeps doing live or recorded webinars?" (Situation, either answer is fine.)

"Do they complain that their attendance is down and it's jacking up their sales?" (Relevant Problem)

"I may have a way to help; we're adding tens of thousands to webbie sales without changing anything in their script or funnel. Would you be open to discussing it?"

Rooting for Ya,

Travis

PS In my experience, it is way more fruitful to open convos with influencers of influencers than one influencer at a time. You get their "halo" of trust too. Give this a try!

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