When I was poor...
I was like Billy Idol...
I had my Rebel Yell, but I needed MORE, MORE, MORE!
I was broke AF!
How's a guy supposed to do anything without MORE?
I needed more info.
I needed more case studies.
I needed more step-by-steps.
I needed more scripts of what to say.
I needed more certainty that I was going to WIN.
I needed more confidence.
I certainly needed MORE, MORE, MORE time before I could make a change.
I needed more one on one.
I needed more talent at copy.
I needed so much MORE before I'd ever feel comfortable getting started!
One day I had a breakthrough.
It didn't come easy.
It took my dad dying while I was working.
It was almost like my dad preaching to me from his fishing hole in heaven.
"Don't wait for more!"
"Use what you've got!"
"Stop waiting."
"You don't need more."
"Do MORE with LESS and more will be given!"
Dad was right too.
I started using what I'd been given!
My writing skills were a tool I kept in my tool chest.
I didn't want to BE A WRITER!
I wanted to be a big businessman!
"Writer" is so uncool!
I wanted to wait until my big idea was MORE...
I wanted to wait for all the MORE THINGS...
But what I had NOW was my writing ability, my ability to understand people and a fire under my ass now that my dad died and I reaaaalllly understood...YOU don't get MORE LIFE!
So...
I took my writing ability and understanding of people and started matching products to people and sandwiched my writing in between.
They called it "affiliate marketing."
SUCH A LET DOWN to MY MORE, MORE, MORE EGO!
But fuuuuuuck!
I found out I was fucking great at it.
I didn't NEED MORE!
I just needed to use what I've got and get off my scared ass!
I needed to create MY OWN CASE STUDIES!
I needed to fail, fail, fail, WIN, fail, fail, WIN, fail, fail, fail, fail, WIN, WIN, fail.
I needed to make sure the fail..I didn't lose too much.
I needed to make sure the WINS were 10 times to 100 times bigger than the failures.
But I figured out FAILUREVILLE is NOT the opposite direction of SUCCESSVILLE!
Nooooo.
It's the same direction!
I had to drag my ass through Failureville to get to Successville.
That's the only WAY!
The only way out is THROUGH!
👉The TRICK is to NOT stop for coffee!
(and make sure your payoffs are much larger than your losses.)
MORE doesn't help.
MORE often hobbles our creativity, persistence and drive.
Waiting for another case study...or waiting for MORE...is just avoidance.
It's our scarcity monster ruling our lives.
That son of a bitch destroys lives like Godzilla destroys Tokyo.
Let's beat that bastard!
Rooting For Ya,
Travis