It's all about conversations.
"Ask for their story.
When people talk about themselves, they're into an entirely different mindset.
You become the SOLUTION.
This opens up an amazing opportunity to sell to them."
I heard Jordan Hall say this a while back, but it's relevant in nearly any sales conversation, and... I'm pretty sure he was channeling Travis when he said it... possibly quoting him.
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It's all about conversations.
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