Dec '24 (edited) • General discussion
Cold Outreach: Do they treat ya like a HO?
Yesterday at about 9am...
I researched 54 Substack Newsletters I'd consider purchasing.
I uploaded the names and emails to SmartLead (Cold Email Service) at about 10:30 am...
Then I went for a leisurely 2 mile walk...
When I came back...
I already had FIVE replies.
Four were "I'm interested in selling."
This morning, I'm up to SEVEN.
(Click the attached pic. Even though the preview looks blank, it works when you click it.)
There are 4 follow-ups to go!
Is my high reply rate because...
👉 of my "copywriting"?
or
👉is it because I am positioned as a BUYER/INVESTOR?
😁
Imagine if I was positioned as a SELLER?
"I can help you grow your Substack Subs? You wanna? You wanna?"
I'd need to send 1000's of cold emails to get five serious replies.
This is exactly why we want to BE AN INVESTOR!
The game is easier and more fun; we make more money and don't have to take shit from anyone.
Do you think any of these conversations were where I didn't buy for some reason?
That we won't do any business?
We can apply this to all of our reachouts.
Take the Substack Cash Co-op we've been talking about.
What do you think would get a MUCH BETTER RESPONSE?
👉"Hey, Dumbo, you're not using the Founder Spot. I can help you. Wanna jump on a call?"
or...
👉"Hey, do you accept paid sponsorships?"
I know from EXPERIENCE...
#1 you will need to send 1000 emails to get 3 to 5 responses. They will also treat you with LITTLE RESPECT!
Numero 2, you'll get 5 responses from 10 or 15 emails. They will roll out the red carpet for you like you're a King or Queen.
Now...
I know you wouldn't say "Dumbo"...but a lot of times, I see outreach that basically says, "You are making mistakes. It's your lucky day! I can fix them."
They HEAR, "DUMBO!"
Does that make sense?
👀You can be treated like a Ho or like a King/Queen.
It's all about how you position yourself.
..and more importantly...
It's WHO you PRACTICE BEING regularly.
Hope this helps.
QUESTIONS? 👇
Rooting for Ya,
Travis
PS It is OBVIOUS there are way more newsletters for sale that I can scoop up super cheaply than I can ever run myself.
👉What type of newsletter/niche would you be open to buying/teaming-up on if I drum up a seller selling for a song, but is not a fit for me?
👇Comment below.
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Cold Outreach: Do they treat ya like a HO?
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