2d • General discussion
✅ DEEP POCKET businesses
Travis mentioned that there are 1000s of DEEP POCKET businesses that pay $1000s per month to get in front of the RIGHT EYEBALLS...and size matters less than having the right members or subscribers.
And even though this is at the upper end of what is possible I wanted to share another example of how this is happening right now.
Check the post from an acquaintance of mine and the numbers that companies are paying to get in front of these audiences. They are sold out for years.
Time to own some media!!
I'm sharing his post below 👇
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$5.6M for a podcast sponsorship and everyone's mad about the price.
But nobody is asking the most interesting question:
Why are Acquired FM's ad slots sold out?
but first, here's what people are getting wrong about the price:
They're comparing their B2B listener count to bigger, more popular podcasts and working backwards from the price.
That comparison doesn't work. Sam Parr said it best:
media value = audience size × buying power × how influential you are over them.
That's literally it.
Acquired has 1 million listeners per episode — operators, VCs, executives with real software budgets.
And long-form, deeply researched content means the trust and influence over that audience is unlike almost anything else in media.
So the CAC math flips completely. If your ACV is $200k and you close 20 deals, you just made $4M back on a $3M bet.
Where else do you reach 1 million of these exact people?
Which brings me to the part that actually broke my brain: Sold out through most of 2028. Next available slots: 2029.
Brands are committing $3-5M in budget three years in advance.
You don't do that speculatively. You do that because the math has already worked and you want to make sure you're not locked out next time.
Is it in my budget? Absolutely not 😂
But the logic is hard to argue with.
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✅ DEEP POCKET businesses
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