🐜"Bootstrapping your way to a carefree income"

Travis Sago

Aug 6 • Fast Cash Corner

Back in the day...

E. Joseph Cossman didn't have the internet.

But he STILL figured out how to "bootstrap his way to a carefree income."

He said on PAGE 2 of his guide...

👉The only way he knows is to get a PROPRIETARY INTEREST in a product or service.

This is sooo RONIN!

A proprietary interest doesn't mean DOING the service, manufacturing the products or even selling it.

EJC took a much HIGHER LEVEL VIEW.

He had to rise above the GAME.

He had to see beyond being a PAWN of the board...

And even beyond being the KING of the board...

...To seeing ALL the pieces and the BIG PICTURE.

He would buy rights to plastic molds used for making toys and other things...for a few hundred bucks.

Then he'd go put them in "flow" by getting "jobbers" to put them on the shelves in retail stores.

👇He'd always come up with a TWIST - ONE MORE USE for something.

🐜The Ant Farm was used as an educational device in schools.

🤯He said, "What if we make it a TOY?"

He got rights (proprietary interest), then lined up manufacturing and distribution and got a piece of the action EVERY TIME an ant farm was sold.

He DID NOT go and start working on the factory floor, running the machines.

He did NOT go sell onesy-twoesy.

He was FINE NOT getting a HUGE PERCENTAGE, but getting a small royalty with NONE of his blood, sweat or tears on it.

He let everyone ELSE do that.

Sometimes...

Because he had FUN doing it...

He'd go to tradeshows or run publicity stunts.

(He got arrested once promoting his Spud Gun, but that's a story for another day.)

This is the RONIN WAY!

We must take an elevated view.

We are not the pieces on the board.

We have the BIG PICTURE, we make sure we get a piece of the action and then we make sure the plan gets executed.

If it could be done in the 1900's without the internet...

It's like we've got a candy store in the palm of our hands now or something!

Rooting For Ya,

Travis

PS EJC said he NEVER had too much trouble getting folks to give him interest in a prahdukt or service.

Why?

Because nearly EVERY PRAHDUKT owner WANTS more eyeballs.

One of his big winners was Fly Cake. He saw it being sold in classified ads. He wrote the owner. "Are you selling Fly Cake anywhere else than classifieds?"

The owner replied "no."

(This was cold outreach back then.)

The owner had NOTHING TO LOSE and EVERYTHING to gain by giving EJC a proprietary interest in Fly Cake.

HINT: This is one of the easiest ways to get any convo opened and on a coffee date. TALK ABOUT THEIR PRODUCT GETTING MORE EYEBALLS. There's no law that says you can't offer a test to THEIR OWN DISTRIBUTION first:-)

9 comments