Be a PAIN RELIEVER EVERY DAY!

DON'T BE A TURKEY DICK!

SELL STUFF!

EVERY DAY!

If people have a pressing present pain...and my (or someone else's) offer relieves it...I'm doing them a disservice by keeping it to myself.

If one symptom/offer solution falls flat…

Find a different symptom with a more pressing present pain and roll out another one.

There was a great story in Better Call Saul. (A spin-off show from Breaking Bad.)

Saul was a manager of a pre-paid cell phone store paid on commish.

The store was on the outskirts of town and almost nobody came in.

So he couldn't change the PRODUCT...

But he could do TWO THINGS:

ONE: Change the positioning of the product and the PAIN that it solves and for WHOM.

TWO: There was no law that said he couldn't leave the store and go where the customers are.

So...

Instead of selling: Unlimited minutes. Unlimited texts, blah, blah ...which wasn't working...

Here's what Saul did...

He soaped up words all across the window frontage of his store:

TOP LINE: IS THE MAN LISTENING?

BOTTOM LINE: PRIVACY SOLD HERE!

He called out a PRESENT PAIN.

He offered the SOLUTION.

IN TWO LINES!

He sold them as untraceable, untrackable, PRIVATE burner phones.

He sold them to people who NEEDED privacy.

The present pain was worry about getting CAUGHT in dealing drugs, having an affair, dodging taxes, etc.

Not only did people start streaming into the store...

He went out on the streets to sell them.

HE CLEANED UP!

NOBODY GAVE A FUUUUCK that he made offers because he had the CURE to their PAIN!

If he had to change the window sign because nobody was coming in, would anyone care?

NO!

It's smart.

If you make an offer that doesn't hit.

CHANGE IT!

CHANGE IT FAST!

THERE ARE PEOPLE IN PAIN!

FIND A SYMPTOM/PRESENT PAIN that calls out to them.

Saul was out on the street approaching HARDENED CRIMINALS COLD...(offering private calls for their friends in prison. He'd sell MULTIPLES at one time.)...

They literally could've popped a cap in his ass.

But they didn't!

THEY ACTUALLY THANKED SAUL!

They were super grateful.

Saul was relieving the excruciating pain for them.

When we RELIEVE PAIN and SOLVE PROBLEMS, people are thankful!

It's the HONORABLE THING to do!

HAPPY THANKSGIVING!

Rooting For Ya,

Travis

PS He did something else genius. He told them they got the MOST PRIVACY if they only used the phone once and destroyed it. This gave him REPEAT SALES!

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