A Ronin Way to Open Convos with The 5 Ps

Travis Sago

May '24 • Opening Convos & Coffee Dates

Still the #1 problem...

I see with Ronin Rainmakers opening up conversations and relationships is focusing on prahdukt and numbers.

We are not investing in prahdukts or even in distribution.

We are investing in PEOPLE.

If you want ANYBODY to invest time with YOU over a coffee date, etc.

The SUREST way I've EVER FOUND...

Is to invest time with them FIRST!

This is the nature of investing, BTW.

We invest first.

Harvest later.

👉The reverse (and problem) is asking someone to invest time with you BEFORE you've invested time with them.

The ironic things are:

It only takes about 15 to 30 minutes of time investment before reaching out.
If 15 minutes of investment isn't worth your time, then WHY do you want to even partner with them?
50% or more of the time that 15 minutes invested will SAVE you from a bad partnership BEFORE it happens.

Now...

With the 5 Ps of pre-selling, you ALREADY have a framework of what research to invest in:

✅Pain: What challenges (precisely) have they overcome? What challenges do they state are facing them now? It may be the challenge of getting their message out to the world, etc. 👉EXAMPLE: It took my father dying before I got serious about not trading my time for money. My challenge now is breaking all the social programming to get folks to put down the clock and pick up tools of leverage like licensing.

✅Price: What is the cost to them, the world and humanity for their message, impact or solution to not be out in the world? 👉EXAMPLE: Doctors and spouses have some of the highest divorce rates than other professions. Would we have a cure for cancer if doctors' lives were better? Who is going to die because a doctor's home life is in shambles? What could that person have done?

✅Plan: What is THEIR CLEARLY DIFFERENT AND DESIRABLE PLAN? How is it different than the "competition" or others? This is one of the most important to find out for not only partnership, but monetary success. (I recently decided not to pursue a deal because they didn't have a PLAN that I believed in.) - 👉EXAMPLE: See philosophy below.

✅Personality: What are some SPECIFIC nuances to their personality? NOT GENERAL, but specific. You won't believe how much easier opening convos go when you KNOW some specifics here.

👉EXAMPLE: I open and have opened a lot of relationships relating to SPECIFICS of their PERSONALITY OR things they can be PERSONALLY PROUD OF first. (Again, we are investing in people.) "I just read your book [title]. My favorite part was your story of resolve to quit your television career. That took guts. You've come a long ass way. I was amazed Marcus Lemonis (one of my heroes) gave you a testimonial! How did you make that happen?? I figure it's resolve, LOL, but I'd love the whole story. I'm as curious as Oprah! (Oprah is her heroine. Resolve is her philosophy.)

Do you see how easy it is if you read even part of their book? or go to their website? or look at the videos on their YT channel?

✅Philosophy: What do they rally for? What do they rally against? Conceptually or concretely. EXAMPLE: I was just researching a woman's biz coach whose philosophy core is about RESOLVE - she's even got it in a slogan on her FB page. This is not only interesting, but it's part of her PLAN. In a world where most biz coaches say, "Hire me, I'll make it easy." She says, "Before you hire me, know I'm going to make you dig down and find your courage and resolve." (I dig that. That makes me WANT to work with her.)

In addition to the 5Ps...

👀I'd strongly suggest knowing and using the NAMES OF THEIR BABIES!

What is the title of their book? of their podcast?

What are their program names? What are the prices? WHY? 👉EXAMPLE: The business coach above has 2 lower-priced programs, and she says, "I keep them low to make it affordable for women who want to do something more fulfilling with their lives." She also has higher-priced programs for when they are ready. Knowing their program names really helps once the conversation is opened.

Have they named their mission?

Do they use a slogan?

The most magical words you can say to get convos open, all the coffee dates you want...will NEVER COME FROM ME, you or some marketers mouth.

We gotta INVEST 15 minutes to 30 minutes...and USE THE WORDS THAT CAME OUT OF THEIR MOUTH.

Shout out if this helps, purty please.

Rooting For Ya,

Travis

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