Dec '24 (edited) • General discussion
When the Wrong Words WILL Wreck Your Wallet
Do you write these wallet wreckers?
There IS a time when your copy can save you money and make a fortune…
So I’ve said fifty-eleven times that when it comes to “sales” it’s the offer and what happens BEFORE the sale (Pre-selling) that matters most.
Not the purty words.
100% Useful!
But…
There IS 100% a time when the words you use TOTALLY matters.
When?
👉 When you MUST get the TRUTH on the table.
Say/write the WRONG words and peeps close up, tuck tail and run…or they lie.
(Fight or flight)
Say/write the RIGHT words and they relax, feel safe and open up!
(Truth Serum Copy.)
Example:
I’ve been negotiating deals for a long ass time.
Recently…
I’ve been negotiating prices on newsletters.
After decades of deal making…
I’ve figured out the words to use that get people to open up and tell me their “bottom dollar price.”
How valuable are those words? To find their true bottom dollar?
Well…
Depending on the size of the transactions you regularly deal with…
Hundreds to millions of dollars per use.
I am often…
But not always…
Pleasantly surprised at what peeps bottom dollar is.
I just had a newsletter seller with a 15,000 person list and 30% open rate tell me his bottom dollar.
If I had to buy 15,000 leads on FB in this niche…
It would cost me MINIMUM $5 a lead.
$5 x 15,000 =$75,000.00
But I applied my “truth serum” copy…
And guess how much he wanted?
Bottom dollar?
$4,000!!
What if I didn’t have my trusty “truth serum?”
And I offered $1 per sub…
And offered $15,000 because I didn’t know how to get TRUTH on the table?
I’d pay $11,000 more than I had to…at least!
I say at least because if I would have said $15,000 and he had any negotiating mojo, he’d counter with a higher number.
Do you see how valuable the bottom dollar truth serum is?
Now…
Because you’re Ronin I want to invest in you and give you the truth serum on me.That way we can all do more super profitable deals.
But…
I could use your help…
If I were to offer the “Bottom Dollar Truth Serum” copy to the public.
And it was just a 3 or 4 page PDF and 10 minute video explaining.
👉 What price tag would you put on it?
👀 I’ll make sure everyone who helps gets the Bottom Dollar Truth Serum on me.
Free.
$1 to $10
$10 to $100
$100+
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When the Wrong Words WILL Wreck Your Wallet
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