Art of the Deal
While visiting a local jeweler, my wife spotted a watch she absolutely loved. The sticker price was $395, but my inner WIS (Watch Idiot Savant) couldn’t resist doing a little reconnaissance first. Sure enough, I found the exact same watch online for $350.
Armed with that bit of intelligence, I returned to the store and launched my opening salvo.
“Is $395 your best price?”
The sales associate didn’t even flinch.
“Nope… I can do $340.”
At that point I was already beating the online price, so I smiled and said, “Deal!”
As we continued talking watches and swapping stories, a little rapport developed. While she was boxing up the watch, I casually asked, “Do you happen to offer a military discount?”
“Yes, we do—and thank you for your service.”
Just like that… another 10% vanished from the total.
Final score:
* MSRP: $395
* Negotiated price: $340
* Military discount: 10%
* Final price: Just over $306 before tax.
Not bad for a few minutes of friendly conversation.
Watch collecting teaches patience, research, and timing. This time, all three paid off. Better yet, my wife walked away with a watch she genuinely loves, and I got the satisfaction of knowing the only thing sweeter than a new watch is getting one without paying full retail.
I guess you could say this purchase was right on time
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Darren Poesel
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Art of the Deal
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