You've probably seen this. “New paper.” “New project.” “New award.” And then they wonder why collaboration invites don’t follow. Here’s the lesson I learned the hard way: visibility doesn’t come from posting more. It comes from showing up where the right people already pay attention. Try this 15‑minute routine for the next 30 days: - Build a “Comment List” of 15 people: 5 in your niche, 5 adjacent, 5 decision‑makers (industry, funders, policy, lab heads). - Leave 5 comments/day that add value (not “Great post”): 1 insight, 1 implication, 1 practical example from your work. - When you comment, write for the room, not just the author (assume 500 silent readers). - Once/week, write 1 post that turns a paper into outcomes: Problem → What we did → What changed → Who it helps. - When someone replies to your comment, send 1 simple DM: “Thanks for the discussion—are you working on X as well? Happy to share a relevant resource.” If you did this for 30 days, what topic would you want to be known for on LinkedIn?

You've published solid research. But if only other academics know it exists, you're leaving opportunity on the table. Here's what's shifted: Funders, industry partners, and collaborators now evaluate you on visibility + credibility, not just citations. They search for your name. They check your LinkedIn. They ask: "Who actually engages with this researcher's ideas?" and "Can they clearly present their research to a non-academic audience?" What do you think happens when they cannot find your work? They move on. Here is what I recommend you do - it'll take 20 minutes of your time. Pick one piece of your research (a finding, a framework, a data point) and explain it in terms of real impact. Not "We modeled CO2 capture kinetics." Say: "We found that this approach cuts deployment costs by 30%, which changes the unit economics of [specific technology]." Share it. Engage thoughtfully on 5-10 similar posts in your field this week. That's not self-promotion. That's translating your work into currency that moves markets. Your next partnership, grant, or speaking invitation is often waiting for you to do exactly this.

Before I share the training plan for the next 3 months, tell me this - do you have an interest in developing your LinkedIn (or other social/internet platform) as a tool for communicating your research and positioning yourself as expert in your field?

This year alone, I expanded my network by nearly 75%. (while doing less...) First of all, thank you for joining my network - this drives me to do more and share more with the community. Here's what I learnt over the past year: 1. Share YOUR expertise, experience, and thoughts (but see point 2) 2. It's not about you - it's about supporting the community learning 3. Keep it short, simple, and actionable 4. Don't overdo it - find a cadence that works for you (2 - 3 times a week is fine) 5. Make it part of your daily routine. All of the above haven't sacrificed my research development and delivery time, because it took 10-30 mins a day to share experience and engage with the community. Is building a community around your research expertise your priority for the next year?

As academics, we often underestimate the power of social media for research dissemination. But LinkedIn can be a game-changer. Here's my strategy for maximising research visibility: 1. Optimise your profile: Make it clear what you research. Use keywords in your headline and about section. 2. Share research updates regularly: Post about your latest findings, publications, and conference presentations. 3. Engage with other researchers: Comment on posts in your field. Start conversations. 4. Use visuals: Include graphs, infographics, or photos from your work. They grab attention. 5. Write articles: Summarise your papers in an accessible language. Link to the full publication. 6. Use hashtags wisely: Include 2-3 relevant hashtags to increase discoverability. 7. Share behind-the-scenes content: Give glimpses into your research process. It humanises your work. 8. Celebrate milestones: Announce funding awards, citations, or media mentions. Consistency is key. Aim for 2-3 posts per week. (No need to post every day) Give it a try for 4 weeks - it's just 8-12 posts. Tell me how it went!