6d • Authority building
Most academics use LinkedIn like a noticeboard.
You've probably seen this.
“New paper.”
“New project.”
“New award.”
And then they wonder why collaboration invites don’t follow.
Here’s the lesson I learned the hard way: visibility doesn’t come from posting more.
It comes from showing up where the right people already pay attention.
Try this 15‑minute routine for the next 30 days:
- Build a “Comment List” of 15 people: 5 in your niche, 5 adjacent, 5 decision‑makers (industry, funders, policy, lab heads).
- Leave 5 comments/day that add value (not “Great post”): 1 insight, 1 implication, 1 practical example from your work.
- When you comment, write for the room, not just the author (assume 500 silent readers).
- Once/week, write 1 post that turns a paper into outcomes: Problem → What we did → What changed → Who it helps.
- When someone replies to your comment, send 1 simple DM: “Thanks for the discussion—are you working on X as well? Happy to share a relevant resource.”
If you did this for 30 days, what topic would you want to be known for on LinkedIn?
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Most academics use LinkedIn like a noticeboard.
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