Nov '25 • Authority building
Most researchers struggle to get their work noticed. I turned LinkedIn into my number ONE tool to reach MILLIONS of people with my work. Here's how you can, too 👇
As academics, we often underestimate the power of social media for research dissemination. But LinkedIn can be a game-changer.
Here's my strategy for maximising research visibility:
1. Optimise your profile: Make it clear what you research. Use keywords in your headline and about section.
2. Share research updates regularly: Post about your latest findings, publications, and conference presentations.
3. Engage with other researchers: Comment on posts in your field. Start conversations.
4. Use visuals: Include graphs, infographics, or photos from your work. They grab attention.
5. Write articles: Summarise your papers in an accessible language. Link to the full publication.
6. Use hashtags wisely: Include 2-3 relevant hashtags to increase discoverability.
7. Share behind-the-scenes content: Give glimpses into your research process. It humanises your work.
8. Celebrate milestones:Â Announce funding awards, citations, or media mentions.
Consistency is key. Aim for 2-3 posts per week. (No need to post every day)
Give it a try for 4 weeks - it's just 8-12 posts.
Tell me how it went!
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Most researchers struggle to get their work noticed. I turned LinkedIn into my number ONE tool to reach MILLIONS of people with my work. Here's how you can, too 👇
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Become 'go-to' research expert by delivering novel research; engaging outside academia; and building profile to amplify impact | Created by Prof Hanak
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