You've published solid research. But if only other academics know it exists, you're leaving opportunity on the table.
Here's what's shifted:
Funders, industry partners, and collaborators now evaluate you on visibility + credibility, not just citations.
They search for your name. They check your LinkedIn. They ask: "Who actually engages with this researcher's ideas?" and "Can they clearly present their research to a non-academic audience?"
What do you think happens when they cannot find your work? They move on.
Here is what I recommend you do - it'll take 20 minutes of your time.
Pick one piece of your research (a finding, a framework, a data point) and explain it in terms of real impact.
Not "We modeled CO2 capture kinetics."
Say: "We found that this approach cuts deployment costs by 30%, which changes the unit economics of [specific technology]."
Share it.
Engage thoughtfully on 5-10 similar posts in your field this week.
That's not self-promotion.
That's translating your work into currency that moves markets.
Your next partnership, grant, or speaking invitation is often waiting for you to do exactly this.