A FEW WEEKS AGO... I posted that I had made a business, spun-off of one of my competition entries. Full disclosure, it's not exactly any of them (if you happen to go look). I just took the elements of what I had learned while building, and I applied it to a business strategy I wanted to try. And you know what!? I got a client. It's the first client I've gotten for another venture, outside of the main business I've been running. Considering I have spent 10's of thousands of dollars on other "tests," over the years, this was a HUGE win to actually make money from something. AND NOW I BUILD... Now I'm using ICM to automate the dumb stuff and enrich the good stuff. I'm constantly asking myself if what I'm building make sense, or if I'm falling into the trap that Jake talks about, where folks overbuild or build something that doesn't matter. I am pretty sure I'm doing it right because newer AI models won't affect what I've made, except to streamline the dumb stuff more... Anyway, I'm looking at the unit-economics of the business I'm building now, based off this one client that I'm trying to give the most amazing experience to, and I am blown away by the potential. It feels like it can't be real. I'm probably putting the cart before the house, so to speak, but I can't help to be optimistic looking at the numbers, of which, I will admit, I'm making a lot of assumptions about. SUCCESS LEAVES CLUES... I have been studying business for a long time now, to try to understand how riches are truly made, beyond what the typical small-business owner does (average is like $50K a year or something). I feel I will lose my mind if it takes me 20 years to build wealth because I had tunnel vision and chose a very slow moving vehicle to get me there. And look, I know it's *all* hard, the grass is always greener, yadda yadda yadda (Seinfeld, anyone?), but it's still true that there ARE easier opportunities to make wealth. There just are. I've come back to this fact time and time again while searching for my next business model.... In simple business terms, if you're CAC (cost to acquire a customer) is extremely low, 0, or even negative, and your LTGP (lifetime gross profit -- what the client pays you in total, for the entire duration they use your business) is high, then you're printing money. And if the profit margins are 80% or more? Then you're swimming in gold.