When do Christmas sales typically pick up?

Hey everyone, I'm curious about when you all typically see Christmas sales start to pick up and when the peak period hits.

In your experience:

When do customers usually start ordering Christmas gifts?
When does it get really busy?
What's the absolute peak period before things start to slow down?

I want to make sure I'm properly prepared for the rush and have realistic expectations about when things will ramp up. Would love to hear what patterns you've noticed in previous years.

Thanks in advance!

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