Most people don’t think of email as risky. It sends. It opens. It “works.” So nobody looks too closely at the footer. But here’s a gotcha: If your emails don’t include a physical mailing address and a working unsubscribe link, you may already be out of compliance. In the U.S., that’s CAN-SPAM. And its intent is simple: > Be clear about who you are > Don’t deceive recipients > Make it easy to opt out To comply, every commercial email must include: > A valid physical postal address > A clear, functioning unsubscribe mechanism > Honest sender and subject information Miss those, and it’s not a “best practice” issue. It’s a legal one. The penalties aren’t theoretical either. Fines can be tens of thousands of dollars per email in violation. Now layer in geography. If you have subscribers in: the EU => GDPR Canada => CASL other regions => their own variations Different rules. Different thresholds. Same outcome if you ignore them. This is where people get tripped up. They assume: “My ESP handles that.” “I set this up once.” “It’s just a broadcast.” But emails drift. Templates get duplicated. Automations get edited. Old sequences get reactivated. I was in one funnel building tool that didn't add it automatically and didn't know for months.. Everything still sends. But it ain't right.. Or worse.. until deliverability tanks, domains get flagged, or a complaint forces a closer look. Email compliance isn’t a legal problem. It’s a systems problem. If you’re sending at scale, you don’t want to hope every email is compliant. You want to know. Because this is one of those things that feels boring… right up until it’s expensive. 🚀 - James

Funnels don't fail because of tech. They fail because the message isn't clear enough to reinforce it across: ➡️ content ➡️ pages ➡️ emails Here's the AI content system I'd use to fix that. 1️⃣ Lock the core message Prompt: "What single problem and belief shift does my funnel install? [Insert funnel copy]" Everything flows from this. 2️⃣ Reverse-engineer winners Prompt: "Analyze this high performing funnel content and extract why it works. [Insert the copy of the funnel you are hacking or your best performing funnel]" Conversion patterns matter. 3️⃣ Multiply clarity Prompt: "Say the same message ten ways: story, mistake, myth, framework, checklist, lesson, quick win, behind-the-scenes" Familiarity builds certainty. 4️⃣ Strip the fluff Prompt: "Rewrite this [insert copy] to sound decisive and very clear." Clarity converts. 5️⃣ Match content to funnel rhythm Prompt: "Create a posting rhythm that reinforces the funnel's core belief." Content should feed the funnel and not distract from it. Question for you: What belief is your funnel trying to install and is your content reinforcing it?

You want to get rich in order that you may eat, drink, and be merry when it is time to do these things; in order that you may surround yourself with beautiful things, see distant lands, feed your mind, and develop your intellect; in order that you may love men and do kind things, and be able to play a good part in helping the world to find truth.