It Worked… Except Where It Mattered I was talking with a peer in Inner Circle recently. They’re spending tens of thousands of dollars a month on Facebook ads. They launched a new funnel. Traffic was flowing. But sales? Nothing. At first glance, it made no sense. They loaded the funnel manually. Clicked around. Tested checkout. “It works,” they said. “Everything looks fine.” So they assumed the issue was messaging. Or the offer. Or the ads. But something still felt off. After digging deeper and doing more real testing, they finally found it. When you used the exact link from the Facebook ad.. with its specific query string.. the funnel broke. Not everywhere. Not loudly. Just enough. The checkout form wouldn’t load. But only for that version of the URL. Organic traffic? Fine. Manual tests? Fine. Paid traffic? Broken. And because nothing threw an error, they didn’t catch it right away. They burned a meaningful chunk of ad spend before realizing what was happening. That’s the scary part. The funnel worked. Just not where it mattered most. This is why testing once and moving on is dangerous. Funnels don’t fail in the obvious places. They fail in the edges. Different links. Different parameters. Different paths real users take that you never click yourself. And when you’re spending real money on traffic, those edge cases aren’t theoretical. They’re expensive. The takeaway isn’t “be paranoid.” It’s this: Test your funnels the way your users actually experience them. And don’t assume that because it worked once, it’s still working now. Because the most costly failures don’t announce themselves. They just quietly drain your budget. 🚀 - James

Hey Prime Movers! I wanted to encourage everyone to keep showing up to the Q&A calls, refining your webinar slides and stories, making your presentations, and continue until it works. I was in tears on many Q&A calls and Chris Cameron, Special K (Kris), and Jordan continued to coach me, encourage me, and help me, and so did many of you. Thank you!!!! Last year I did 10 webinars and finally had my first sales on the 10th one (my sales came in the follow up sequence, not during the webinar). This year I've done one webinar and made one sale during the presentation (first time!) and 3 more sales from follow up calls. Kris suggested I call everyone who stayed until the end, which I did, and that's where those 3 sales came from. My 11th webinar and offer stack are WAYYYY better than my first one was. Keep going. Your people need you. You got this!!!