Your Funnel Might Be Broken Only for Ads
It Worked… Except Where It Mattered
I was talking with a peer in Inner Circle recently.
They’re spending tens of thousands of dollars a month on Facebook ads.
They launched a new funnel.
Traffic was flowing.
But sales?
Nothing.
At first glance, it made no sense.
They loaded the funnel manually.
Clicked around.
Tested checkout.
“It works,” they said.
“Everything looks fine.”
So they assumed the issue was messaging.
Or the offer.
Or the ads.
But something still felt off.
After digging deeper and doing more real testing, they finally found it.
When you used the exact link from the Facebook ad.. with its specific query string.. the funnel broke.
Not everywhere.
Not loudly.
Just enough.
The checkout form wouldn’t load.
But only for that version of the URL.
Organic traffic? Fine.
Manual tests? Fine.
Paid traffic? Broken.
And because nothing threw an error, they didn’t catch it right away.
They burned a meaningful chunk of ad spend before realizing what was happening.
That’s the scary part.
The funnel worked.
Just not where it mattered most.
This is why testing once and moving on is dangerous.
Funnels don’t fail in the obvious places.
They fail in the edges.
Different links.
Different parameters.
Different paths real users take that you never click yourself.
And when you’re spending real money on traffic, those edge cases aren’t theoretical.
They’re expensive.
The takeaway isn’t “be paranoid.”
It’s this:
Test your funnels the way your users actually experience them.
And don’t assume that because it worked once, it’s still working now.
Because the most costly failures don’t announce themselves.
They just quietly drain your budget.
🚀
- James
3
4 comments
Your Funnel Might Be Broken Only for Ads
skool.com/prime-mover
Discover the secrets of how to Sell Online and step into your calling as a Prime Mover with Russell Brunson!
Leaderboard (30-day)
1
🔥
+505
2
🔥
+452
3
+218
4
+187
5
+179
Powered by