Why Your Best Leads Never Hear Back From You..
Is this you?
You have a form on your website.
Someone fills it out.
It sends you an email.
You star it.
Maybe you put it in a folder called "Leads" and tell yourself you'll deal with it tonight.
But.. In reality..
Most of the time, you don't.
And the person waiting doesn't stick around either.
They move on before you write back.
They go hire someone else.. someone who simply answered first.
You made this choice without even trying to.
And it's costing you money every week.
Stop using a plain contact form. Start using an application instead.
Here's why that matters..
An application funnel sells your idea before someone even fills it out.
It says the problem you fix, right at the top, in plain words. No long story about you. Just the problem, first.
Then you talk about how that problem hurts.
Let the reader really feel it.
In a clear way that super resonates with them.
Then you show the fix.
Your steps..
Your framework..
Your way of doing things.
Why it works better than what they've tried before.
Put a short video on the page that says the same thing in your own voice.
Add proof too.. things people have said about you, results you've gotten, anything that isn't just your own opinion.
The button says "Apply." A normal form makes people ask a question.
An application makes people decide something.. and that decides who's really ready.
Keep the application short.
Just a few questions.
Their only job is to let the right people in and keep the wrong people out.
This isn't a place to just dump every name that shows up.
If your goal is a call, don't leave that up to chance either.
Send automatic emails to get them to book it.
Then send emails to remind them.
That way they actually show up.. and they show up ready to say yes.
🚀
- James
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Why Your Best Leads Never Hear Back From You..
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