The Economist had two subscription options: - Web only: $59 - Print + Web: $125 Only 32% chose the expensive one. Then they added a third option: - Web only: $59 - Print only: $125 - Print + Web: $125 "Print only" at the same price as "Print + Web" makes no sense to buy. That's the point. It exists to make "Print + Web" look like an obvious steal. Sales of the top tier jumped 262%. This is the decoy effect, and it's one of the easiest things to add to a pricing page. You introduce an option nobody's meant to pick, and it quietly pushes people toward the one you want. If you've got tiered pricing, you might be one decoy away from moving everyone up a tier.

Google's research: 53% of people bounce if a mobile page takes more than 3 seconds to load. And 70% of pages take 7 seconds just to load what's above the fold. Read that again. More than half your paid traffic can be gone before they see your headline. You're buying clicks that never become page views. Two free tools that'll tell you exactly what's slowing you down and how to fix it: TestMySite by Google, and GTmetrix. Run your main opt-in page through one tonight. The usual villain is a giant unoptimized hero image or an autoloading video. You can have the best offer in your niche and still lose to a worse offer that loads in two seconds. When did you last time your funnel on real mobile data, not your office wifi?

Sumo analyzed over 39 million opt-in forms. The bottom 25%, the ones titled "Sign up for our newsletter," convert at about 0.53%. The top forms convert 13x better, and they all do one thing: the title answers "what's in it for me?" "Get 10% off today." "10x your SEO traffic." The thing, not the mechanism. But the real winner went further. Instead of the same opt-in everywhere, they matched it to the page. In an article about Kickstarter campaigns: "Get the 1-page checklist with the exact scripts, free." That form converted 26 times better than the average. Nobody wakes up wanting a newsletter. They want the thing. Name the thing, and match it to whatever page they're already on. What does your main opt-in say right now? "Subscribe"? "Join our list"? That's the leak.

Hi everyone, please advise how CF compares as education platform to kajabi , teachable , thinkific ? Any others that you could recommend for online academy? Thank you

I'm beginning a launch for a masterclass on May 29, 30 and 31. I hope to hire some real people to assist me with this launch, especially in the realm of video editing (using ai) and advertising placement, using META / Facebook and Instagram, and also other video hosting platforms like Rumble and other social media ads placement. I would also love to hire a launch manager for the next month.