Why Selling More Isn’t the Same as Growing · Selling Online / Prime Mover

Alexander Day

2d (edited) • Intro's & General Discussion

Why Selling More Isn’t the Same as Growing

A lot of people selling online feel stuck even when sales are coming in.

They’re converting.

They’re delivering.

But growth feels fragile.

Here’s why.

Many businesses are built around funnels only.

Funnels answer:

“How does someone buy?”

But growth depends on something else:

“Why do they stay?”

That’s the role of the value ladder.

Funnels create decisions.

Value ladders create direction.

Without direction, customers buy once and drift. With direction, every purchase becomes a step forward.

This is where value ladders are often misunderstood.

Ascension isn’t pressure.

It’s clarity.

It’s helping someone understand what problem they’re now ready to solve next, based on who they’re becoming.

Strong ladders:

• Follow the customer’s internal readiness

• Build trust before asking for commitment

• Turn transactions into relationships

When ladders are designed intentionally, selling stops feeling pushy.

It starts feeling aligned.

I’ve attached my LinkedIn Newsletter Fueling The Marketing Mind Episode 15 (which was released today) as a PDF below because we can't share external links here. In the episode I walk through this distinction in depth and explain why ladders should be designed before funnels if you want sustainable growth.

One question to reflect on:

👉🏾 After someone completes one of your funnels, is their next step obvious… or unclear?

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