Dec '25 • Intro's & General Discussion
Why Competing Online Feels Harder Than It Should (And How to Make It Stop)
If you’ve ever felt like:
- Everyone is saying the same thing
- Every offer sounds interchangeable
- Price keeps becoming the deciding factor
You’re not doing anything wrong.
You’re just operating inside a crowded category.
I shared this in Episode 12 of my Fueling The Marketing Mind newsletter on LinkedIn, and it’s a shift that completely reframes how you grow online:
You don’t win by competing better.
You win by making competition irrelevant.
- The Real Reason Most People Blend In
Most sellers try to stand out by:
- Tweaking messaging
- Adding features
- Copying what’s working elsewhere
But buyers don’t compare offers line by line.
They compare belief.
They ask:
- “Does this feel right for me?”
- “Do I trust this person understands my situation?”
- “Can I see myself becoming who this promises?”
When everything feels familiar, buyers default to indecision.
That’s why Category of One positioning matters.
- Standing Alone On Purpose
Category of One positioning isn’t about branding theatrics.
It’s about alignment.
Alignment between:
- Who you are
- What you’ve lived
- What you help others become
When that alignment is clear:
- Selling feels calmer
- Price resistance fades
- Decisions happen faster
Not because you convinced harder…
but because recognition replaced persuasion.
- AI Doesn’t Create Positioning — It Amplifies It
I know a lot of people are using AI to assist with their marketing now.
AI can scale clarity.
It can also scale confusion.
If your identity and positioning are weak, AI spreads that weakness faster.
If they’re grounded, AI becomes a powerful amplifier of what already makes you different.
The people who are successful with AI won’t be the loudest.
They’ll be the clearest about who they are before they ever open the tool.
I’ve attached the raw final draft of Episode 12 directly from my Google Docs as a PDF below so you can read the full breakdown (I've also included AI prompts you can use to create your own Category of One).
I’ll leave you with this:
👉🏾 What part of your story, experience, or perspective would be impossible for a competitor to copy?
That’s not fluff.
That’s the foundation of real differentiation.
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Why Competing Online Feels Harder Than It Should (And How to Make It Stop)
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