When High-Intent Traffic Just Disappears
There’s a trust leak that happens before your funnel even loads.
Most business owners never notice it or even think about it.
Your domain needs to work in all four versions:
http
https
with www
without www
Whaat? Why all of that?
Because, prospects:
Type it the way they heard it in a video.
Paste it from an IG caption.
They click it from an old bookmark.
They search and click whatever Google shows them.
And when one of those versions doesn’t resolve cleanly…
They don’t troubleshoot.
They won't think to try a different version.
They don’t tell you something’s broken.
They just peace out.
Sometimes the failure is obvious.
“Page not found.”
Other times it’s subtler.
A security warning.
A slow redirect.
A page that technically loads, but doesn’t feel right.
Either way, confidence drops instantly.
And this hurts the most when the intent is high.
Ads.
CTAs.
Referrals.
Someone who wanted to be there.
This is one of those issues that gets skipped because it feels like it should already be handled.
The domain was connected.
The site loads.
Everything seems fine.
But “seems fine” is where revenue quietly leaks.
The fix isn’t complicated.
Open an incognito window.
Type each version of your domain.
See exactly where it lands.
They should all resolve instantly, securely, and to the same place you intend.
If they don’t, you’re leaking trust.
And trust leaks revenue.
This is one of the things Funnel Pulse keeps an eye on automatically.
Because it’s easy to forget and expensive to miss.
If you care about conversions, this is part of the work.
Even if you’ve never thought about domains at all.
🚀
- James
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When High-Intent Traffic Just Disappears
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