The Reason Your Clients Are Choosing AI Over You (It's Not What You Think)

I've been thinking about experts recently.. people putting out courses and communities..

So many are worried about AI taking their marketshare..

For some, it's happening already.

An LLM has a lot of general purpose data in it and.. the really cool thing.. is that chat experience it has..

The person can ask a question, get an answer, ask a follow up question.. get another answer. Admit they're confused or unsure.. get suggestions for how to get unstuck.

It's a rich, dynamic, two-way conversation that.. if we're being honest.. is a lot nicer than a course.

Thinking about a course.. it's one-way communication.

The expert does their best, using story, metaphor, everything they have, to convey the necessary information to achieve transformation.

But.. if we're being honest.. most experts are not great educators.

Being good at a thing doesn't mean you are good at getting other people good at that thing.. That's its own skill.

So, faced with a course, or the subscription they already have.. I can see why they pick AI over you.

So.. bummer situation right? Are experts done? Is it all AI from here on out?

I don't think so.

Here's what I've been thinking about.. and playing with.

The one thing that AI doesn't have a drop of is lived experience.

We know they hallucinate.. they make up things that sound good but.. just ain't right.

But even if they stay straight.. it's a conglomeration of every possible solution to the problem, right?

We've learned that niching down is super important, so you can attract people that will relate to you.. values wise.. culturally.. so they'll be more likely to get the same win you got.

If AI is duct-taping a "mega-result" framework from everyone else's stuff.. then it's like.. the opposite of niching..

And, it's a unproven theory.

So.. instead of just letting AI go nuts with its own theories, we constrain it.

Instead of AI replacing the Expert, we put AI into the Expert's Framework.

What does this look like?

Well. It doesn't look like a "GPT" of all of your books and SOPs.

It's more linear than that.. guided.. "on rails".

I've started creating apps that have multiple modules.. with each module responsible for one aspect of the transformation.

Let's give an example..

I've built over 100 Linchpin systems for clients and one of the things we need to get nailed before we begin is the client avatar.

I've got a specific framework that my wife created that I've led folks through for years.

It's laborious, but it works. Everyone has a breakthrough, no matter how well they think they know their avatar.

So instead of me leading them through each question, I built an agent that has a system prompt whose goal is to guide someone through the same process..

And, get this..

After running through it a few times with clients.. the results are even better.

Because we can load the LLM with their books, interviews, all the context available..

I never would have read all of that prior to the call.

This is why the results are better!

And AI doesn't have my framework..

And I ain't giving it to it ;)

This flips everything around.

Imagine doing this with all of your frameworks.. all of the individual components and subcomponents of how you achieve transformation for your people.

I call this, the Impact Engine.

I'm building these out for clients and teaching experts and funnel builders how to do the same.

Funnel builders specifically will need to learn this to stay ahead of the AI wave.

It's how we can serve higher than ever before and deliver more than 'just funnels'.

🚀

- James

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The Reason Your Clients Are Choosing AI Over You (It's Not What You Think)