Struggling With Niche Selection? Here’s How to Simplify It!
Choosing the right niche can feel overwhelming, but it doesn’t have to be. If you stick to a proven process—like the Secret Formula from DotCom Secrets—you can find clarity and start building momentum TODAY. Here’s the breakdown to get you moving forward:
1. WHO Is Your Dream Customer?
Ask yourself: Who do you want to serve? Who are the people you’d love working with every single day? Don’t overthink this—pick someone and run with it.
A great starting point? You, 5 years ago.
Think about the struggles you faced, the questions you had, and the challenges you overcame. This makes you relatable because you’ve already walked the path they’re on. And guess what? Your niche can evolve as you move forward. The key is to start.
2. WHERE Are They Hanging Out?
Dream customers don’t exist in a vacuum—they’re already gathered somewhere. Your job is to find them. Are they in:
  • Facebook Groups?
  • Skool Communities?
  • Online Forums?
Once you know where they’re hanging out, immerse yourself in their world. Join the groups, add value, and start real conversations.
As you listen, you’ll begin to see patterns—specific pain points and problems they need help solving.
3. WHAT Is the Bait to Attract Them?
Think about what you can offer that would immediately help them. If you don’t know yet, keep listening to their pain points and needs while you engage in their communities.
💡 Pro Tip: Create a Funnel Hub with a Newsletter and a Free Lead Magnet. This becomes your online home base where people can learn more about you and join your list. Whenever someone checks you out, they’ll have a clear path to connect with you further.
4. WHAT Is the Unique Result You Can Create for Them?
Reflect on the steps you took to get from where you were to where you are now. What transformation can you provide?
If you’re still in the early stages and haven’t achieved results yet, start helping people for FREE...
Get a few small wins under your belt.
Those results will become the foundation of your unique offer and build trust with your audience.
Overwhelmed? Here’s the Fix:
Overwhelm often happens when you try to do everything at once. The solution? Pick ONE path and focus on the NEXT step.
I’m personally following the Linchpin Model...
Right now, I’m working on the Foundation level, and I’m not moving to the next step until I’ve fully completed it. This mindset keeps things simple and manageable.
Let’s Take Action!
If you’re feeling stuck, follow this formula:
✅ Define WHO you’re serving.
✅ Find WHERE they’re congregating.
✅ Create a bait piece that solves their immediate problem.
✅ Determine the RESULT you can provide and start delivering it.
If you’re a funnel builder like me or entrepreneur trying to navigate niche selection, feel free to reach out. I love sharing insights and strategies to help others succeed! 🚀
Let’s crush it together! 💥
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Jon Pakula
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Struggling With Niche Selection? Here’s How to Simplify It!
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