Putting a number in the headline lifted click-through 217%
A small headline change with an outsized effect: include exact numbers.
Test #1:
- A: "The first ever public library of tested marketing strategies online."
- B: "10 patented strategic guides. 1,500+ proven tests. Free access."
- B won by 88%.
Test #2:
- A: "Local Tax Preparation – Quality Tax Preparation Services."
- B: "Local Tax Preparation – $45,325 Saved in January."
- B won by 217%.
Vague claims slide right past people. A specific number stops the scroll because it reads as real, measured, and credible. "$45,325 saved" is impossible to ignore. "Quality service" is impossible to remember.
Anywhere you've written a fuzzy benefit, see if there's a number hiding behind it. Not "save money," but how much. Not "fast," but how fast.
What's one vague line in your funnel you could swap for a hard number today?
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Putting a number in the headline lifted click-through 217%
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