🧊 Ice Breaker Hack: Use Their Words, Not Yours
One of the fastest ways to make someone stop scrolling and actually pay attention to your funnel, ad, or email is simple: speak the way they speak.
Instead of guessing what your audience wants, pull their exact phrases from:
  • Comments in Facebook groups
  • Reviews of similar products
  • Questions they ask in forums or DMs
Example: If people keep saying, “I feel like I’m burning money on ads and nothing’s working,”…Your opener could be:“Feel like you’re burning money on ads that just don’t work?”
That one line instantly makes them feel seen, and more likely to stick around to hear your solution.
When you break the ice using their words, you don’t sound like a salesperson. You sound like someone who gets it.
Where do you usually find the best language from your audience?
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Paul Josan
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🧊 Ice Breaker Hack: Use Their Words, Not Yours
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