Dream Client Avatar Test: The One-Sentence Exercise Most Online Business Owners Skip

Ask someone to describe their dream client and watch what happens.

There's a pause. "Um, I guess.. someone like.."

I've seen this happen in rooms full of people who've built real businesses. Their confidence drops the second you ask them to get specific.

That pause tells you something.

Most people have an avatar doc sitting somewhere. A slide from an old course. One line in their bio. They know it's not very good. They've known for a while. It just never felt important enough to fix.

Here's a fast way to test yours.

Finish this sentence: "They are the (kind of person) who (their situation right now)."

Not their job title. Not their industry. The kind of person they are, and what's going on in their life right now.

Here's an example. "They are the busy coach who built something a real business, but is exhausted from all of the one-on-one work."

Try it for your own dream client.

If it sounds like a job description, it needs more work.

If it sounds like the first line of a story, you're close.

That one sentence is the start of something bigger. I use a full process to build it out completely, with clients, before we ever touch a funnel page.

🚀

- James

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Dream Client Avatar Test: The One-Sentence Exercise Most Online Business Owners Skip