DAY 7/30 – Funnel Redesign Challenge
Today, I redesigned a Funnel Hub for a business coach.
After reviewing the page, I noticed there was a lot of valuable information...
But visitors had to work too hard to find it.
The coach had incredible experience, strong offers, and proven results, but the page wasn't presenting that information in a way that was easy to consume or persuasive enough for new visitors.
As a result, a lot of the value was getting lost.
So I redesigned the funnel hub to improve clarity, positioning, and user experience.
Here's what I changed 👇
𝐁𝐄𝐅𝐎𝐑𝐄:
❌ The copy contained valuable information but felt like information overload with large blocks of text
❌ Important messages were buried inside long paragraphs, making them harder to scan
❌ The page didn't position him as the successful 7-figure business coach he is
❌ Products, services, and offers weren't organized in a way that made them easy to discover
❌ Limited social proof above the fold to establish trust quickly
❌ The overall user journey felt more like browsing a website than moving through a funnel
𝐀𝐅𝐓𝐄𝐑:
✅ Rewrote and restructured the copy to make it easier to read and scan
✅ Improved the visual hierarchy knowing most visitors skim the page before reading
✅ Redesigned the funnel to better position him as the 7-figure coach and authority he is
✅ Rebuilt each section with a more strategic flow from problem → solution → proof → offer
✅ Organized all products, services, and resources so visitors can easily find what they need
✅ Improved the overall user experience and navigation throughout the funnel
✅ Added stronger trust-building elements to support conversion
𝐖𝐇𝐘 𝐓𝐇𝐈𝐒 𝐌𝐀𝐓𝐓𝐄𝐑𝐒:
Most visitors don't read every word on your page.
They scan.
They're looking for signs that:
- You're credible
- You understand their problem
- You can help them get the result they want
If your best information is hidden inside walls of text...
Most people will never see it.
A great Funnel Hub doesn't just share information.
It organizes information in a way that makes people want to keep scrolling, build trust faster, and take the next step.
Would love to hear your thoughts on this redesign 👇
Cheers,
Nitin
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DAY 7/30 – Funnel Redesign Challenge
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