An architect who doesn't know the properties of their materials will build a weak structure.
In our world, our materials are copy, design, and psychology.
To build a better Prime Mover offer, you need to understand the materials better.
Today is Skill Tuesday.
DAY 16 TASK:
Dedicate 20 minutes to learning ONE specific architectural skill.
Examples:
• "How to structure a 'Stack' slide."
• "The psychology of pricing tiers."
• "How to design a high-converting order bump."
• "How to map a user journey."
• "Copywriting for upsells."
Sharpen the tools.
P.S. If you missed Day 15