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Sep '24 (edited) ā¢ Intro's & General Discussion
š„Building a $100M Business with the Linchpin Model š
FHL is almost here so today, we're diving into Russell Brunsonās powerful Linchpin strategy, where he reveals how he plans to build a $100M a year companyāand how YOU can funnel hack this method to scale your own business.
This is from a Presentation Russell did at FHL 9 where he showed exactly how the Linchpin is being used with Secrets of Success!!!
What I Learned: The Linchpin Method
Russell shared his blueprint for creating a business that generates massive, recurring revenue using the Linchpin strategy.
This involves finding something you're irrationally passionate about, writing your Definite Purpose, and building out a funnel hub to start gathering leads and building your email newsletter.
It's all about focusing on continuity and creating value that keeps people engaged and coming back for more.
Key Steps to Implement the Linchpin Method
- Find Your Passion and Go Deep: Russell emphasized the importance of finding something you're passionate about and diving deep into it. For him, it was Napoleon Hillās teachings. Whatās YOUR passion?
2. Write Your Definite Purpose: Clearly define what youāre aiming for. Russellās goal is to make his "Secrets of Success" a household name by December 2024. Whatās your definite purpose?
Mine is: To build a successful funnel-building agency that specializes in creating Linchpin Funnels to help businesses achieve remarkable growth and earn the 2 Comma Club award. I am dedicated to mastering the art of funnel building, continually improving my skills, and delivering exceptional value to my clients. My mission is to empower businesses to unlock their full potential through expertly crafted funnels, driving their success and making a lasting impact in the digital marketing world.
3. Build Your Funnel Hub and Start Your Email Newsletter: Set up your funnel hub, create an opt-in box, and start sending out your newsletter. The goal is to gather leads and provide them with consistent value. *Holler at me if you don't know how to do this...I think I've figured it out š
4. Create and Promote Your MIFGE (Most Incredible Free Gift Ever): Russell shares how he uses irresistible offers to get people into his continuity programs. Think about what incredible gift you can offer to attract your audience.
5. Leverage Dramatic Demonstrations: Use challenges, webinars, or live events as dramatic demonstrations to showcase the value you provide and to sell your continuity programs.
How Iām Putting This into Practice:
Iām currently working on applying the Linchpin Method to my own business. Iām focused on building my membership site, creating a funnel hub, and launching my email newsletter.
Iām also thinking about what kind of MIFGE I can create to offer immense value to my audience and build a strong community around it.
I've also created all the other Funnel Templates I will need for my MIFGE, Challenges, and Webinars, so that when I'm ready to launch thoses, I just have to make a few adjustments and Boom!!! š
What About You?
Have you identified your definite purpose?
What steps are you taking to build your Linchpin?
Let me know in the comments below!
Want to know more about what I have learned from Russell? Check out these Post! š
Russell Brunson: The Linchpin
Russell Brunson: The Attractive Character Flywheel š”
Russell Brunson: Your Call to Adventure
#PakulaPost #FHL #ValuePost #Linchpin
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š„Building a $100M Business with the Linchpin Model š
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