🔥Building an Audience That Lasts with the Attractive Character Flywheel!

🔥

Aug '24 (edited) • Intro's & General Discussion

Welcome back to the Best of FHL Series! Im on a roll Today so I figured I would create another Value Post! Lets Goooo!!!

In this post I’m breaking down Russell Brunson’s strategy for creating an Attractive Character Flywheel—a system designed to build a loyal audience and drive massive traffic to your business. Let’s dive in!

What I Learned: The Power of the Attractive Character Flywheel

Russell emphasized that the #1 goal of all traffic is to build your email newsletter—your most valuable asset. Here’s how to make that happen:

Traffic You Earn: This is the organic reach you get from creating content that resonates with your audience.
Traffic You Control: Paid ads on platforms like Facebook, where you have control over how and where your content is shown.
Traffic You Own: This is the ultimate goal—getting people on your email list, where you have full ownership and control.

How You Can Apply This:

Here’s how you can start implementing the Attractive Character Flywheel in your business:

Phase 1: Start with Shorts

Use Short Form Content: Focus on Instagram, YouTube, and TikTok shorts to earn traffic. These platforms offer massive reach, allowing you to quickly build an audience.
Push to Your Funnel Hub/Newsletter: Every piece of short-form content should lead viewers to your funnel hub or an email newsletter opt-in.
Text Shorts on Twitter: Model your text content after successful strategies like Codie Sanchez’s tweets, which use a strong hook and educational content to drive newsletter sign-ups.

Phase 2: Move to Long-Form Platforms

Expand to Podcasts, YouTube, Facebook, or Blogs: Once you’ve built a following with shorts, transition to long-form content. The goal remains the same: drive traffic to your email newsletter.
Leverage Shorts for Promotion: Use short-form content to promote your long-form pieces, expanding your reach even further.

Phase 3: The Dream 100

Build Your Dream 100 List: Identify key influencers and potential partners. Earn your way into their circles through value, or buy your way in through partnerships.
Drive Traffic to Your MIFGE: As your list grows, direct traffic towards your Most Incredible Free Gift Ever to further increase your newsletter sign-ups and sales.

Don’t Get Overwhelmed: Start Small

Focus on Shorts First: Start with one platform—short-form content is the most effective and fastest way to build an audience in today’s market. Now is the time to capitalize on this opportunity!

How I’m Putting This into Practice:

I’m currently working on learning how to create short-form content effectively...

While I practice this, I’ll be focusing on building out my funnel hub and email newsletter.

My goal is to gain traction with short-form content before expanding into long-form content and connecting with my Dream 100 to maximize my reach and drive traffic to my offers.

What’s Next?

In the next post, we’ll CONTINUE exploring more powerful insights from Funnel Hacking Live that will help you GROW your movement and ELEVATE your business to the next level. STAY TUNED! 👀

What about you?

Are you using short-form content to build your audience, or learning like I am?

I’d love to hear your thoughts!

P.S. If you’re finding value in these posts and want me to keep the series going, it would mean a lot if you could leave a comment, share some encouragement, or even drop a GIF. Let me know what’s resonating with you or what you’re excited about—this helps me know that y'all are watching and keeps me MOTIVATED! Thanks! 🙏

[Best of FHL Series] - Brad Gibb & Ryan Lee: Building a HUGE Movement

https://www.skool.com/prime-mover/best-of-fhl-series-brad-gibb-ryan-lee-building-a-huge-movement?p=d8e7e3e0

[Best of FHL Series] - Russell Brunson: Your Call to Adventure

https://www.skool.com/prime-mover/best-of-fhl-series-russell-brunson-your-call-to-adventure?p=e7c374ab

#PakulaPost #FHL #ValuePost

18 comments