A confusing pricing page, then 93% more signups from two fixes.

An event-software company had a pricing page where prospects couldn't decide which plan to pick. Indecision equals no signup.

Two changes:

They showed the full feature list for every plan, side by side, so nobody had to guess what they'd get.
They put a separate CTA button on each plan instead of one button at the bottom.

Signups went up 93%.

People rarely abandon a pricing page because the price is too high. They abandon because they can't tell which option is "the one for me," and confusion converts worse than sticker shock.

Open your pricing or order page and ask one question: could a stranger pick the right plan in five seconds? If they'd have to hesitate, scroll back up, or compare in their head, that hesitation is your leak.

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A confusing pricing page, then 93% more signups from two fixes.