Excited to connect with other pricing leaders

Hey everyone! I’m Alysia and am thrilled to be part of this community. I currently lead Pricing & Commercialization at Progress Software, and over the past five years I’ve had the fun (and chaos!) of building pricing practices at two billion-dollar software companies. I’ve lived through it all — from perpetual-to-subscription shifts to package consolidations across nearly 100k customers and even the wild world of Agentic RAG pricing.

I’m based in Raleigh, NC, and my background is a mix of storytelling and strategy. I’ve held leadership roles in Product Management and Product Marketing and have also been a sales account manager and marketing manager. I have a Journalism degree from The Ohio State University and an MBA in Product Innovation Management and Marketing from NC State.

A few things I’ve learned on my pricing journey:

Pricing only works when it’s connected to your GTM strategy. It’s not just numbers and discounts.
Pricing is your value story. Customers pay you to solve a problem, and there’s always a price they’re willing to attach to that solution.
Your competition isn’t just who’s on the Magic Quadrant next to you. It’s anything that solves the same problem. And unless you’re 8x better, inertia usually wins.

Can’t wait to connect, share ideas, and learn from all of you!

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