Help me to get more ticket purchase

Hello

, I need your expert advice on my case. I am managing one of the account which is a flight booking website. In this account, 1000s of KWs, 1000s of ads are running, mostly campaigns are search with a maximize clicks, demand gen, display are running as a remarketing. But the issue I am facing is that I am getting a lot of flight search conversions, some audience goes to the passanger detail, few goes to the payment details, and average ticket purchase which is primary conversion is 4 to 8 in a week. But ticket purchase mostly done from branded campaign, only 1 or 2 tickets purchase from rest of the campaigns.

The target location is USA and campaign structure is US to different destinations. I mean new york to dubai, washington to birmingham, and so on, etc, etc.

What sould I do to get maximum ticket purchase?

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