Hello @Austin LeClear, I have notice in my Google Ads accounts that, the phrase match keywords CPCs are higher and conversion are low as compared to exact match or broad match. Why phrase is getting expensive? Is there any new updates for the Phrase Match Keywords?

Hello @Austin LeClear, I need your expert advice on my case. I am managing one of the account which is a flight booking website. In this account, 1000s of KWs, 1000s of ads are running, mostly campaigns are search with a maximize clicks, demand gen, display are running as a remarketing. But the issue I am facing is that I am getting a lot of flight search conversions, some audience goes to the passanger detail, few goes to the payment details, and average ticket purchase which is primary conversion is 4 to 8 in a week. But ticket purchase mostly done from branded campaign, only 1 or 2 tickets purchase from rest of the campaigns. The target location is USA and campaign structure is US to different destinations. I mean new york to dubai, washington to birmingham, and so on, etc, etc. What sould I do to get maximum ticket purchase?

Hello @Austin LeClear, I need your suggestions on the following results. Last month around 50 conversions had been recorded & I was pretty satisfied with the results. But, now in this month, only 5 conversions have been recorded 3 conversions were recorded on 5th March, and 2 conversions were recorded on 6th March. Since, 6th march I only got clicks, impr, etc. but not conversions. Why is that? Please suggest.

How to determine average daily budget for search campaigns? What should be the best practices when the campaigns are not getting Search Impression Share, Search Top IS, and Search Abs. Top IS??

I want to increase the bid on some specific keywords but when I increase the bid it shows that my changes did not apply to any selected keywords and pop-up shows again and again whenever I try to increase a bid. Why it is like this? My bidding strategy is max conv.