PPC Gang, Send me your Google Ads questions in this thread and next week I will do a Loom video answering them and giving my advice and will post in the group for everyone to watch and review. If this works then I'll try doing this once a month. Thanks!

I know that you should use GTM, install the codes in theme. Liquid then create the tag. But, some people also include custom code in checkout settings, and some people use GA4 some don't, And how do you track add to carts etc to later use them? I have a lot of these questions that I'm not being able to understand and can't find a proper youtube video which talks about it in depth. Does someone have any resource from where I can learn this in depth?

I wanted to understand what KPI's can I promise to a prospect. Like, I've never run google ads so I don't know how much CTR, Conv. Rate etc I can expect. And I bellieve I will need that knowledge to convince a prospect to work with me. So, let's if the CPC's in a niche are from $5 - $20. What are the average KPI's I can expect and will need to be profitable if I do a decent job at google ads.

I have some confusions regarding locations. Like let's say I'm running ads for a tree service company who serves in Minneapolis and surrounding areas. Now, should my headline on the landing page include location? If yes, then what location should I put there. Let's say if s1 in a surrounding area to Minneapolis searches for - tree removal near me. What location should I have on my landing page for it to be relevant?

For a tree removal service - would you run a call only campaign or search campaign or both? If both, then which one would you start with?