Just wrapped up an excellent call with @KLee Terrazas over in our PPC Copilot group, who's doing incredible work with personal injury law firms! She shared a perfect case study of fixing a "poison" account with bad data and navigating the tricky transition to quality-focused campaigns. 🧩 The Challenge: Kaylee took over an account in January that was previously running on broad match with 800-1200 calls per month... but 90% were irrelevant! Despite "good-looking" metrics, the quality was abysmal. 💰 The Results: After restructuring the campaigns: - Call volume intentionally dropped from 800 → 150 monthly - Qualified leads increased dramatically - Sign-ups jumped from 4 cases in January to 10 cases in March! Key Action Items & Takeaways: 1️⃣ Budget Reallocation Strategy - Spanish campaigns were significantly outperforming English campaigns in ROI - Recommended gradually shifting budget from English to Spanish campaigns: Start by moving 50% of budget from underperforming English ($391 → $100) Monitor for 3-5 days before shifting remaining budget Split budget between two Spanish campaigns (DFW & El Paso) with 60/40 or 70/30 distribution 2️⃣ Experiment Testing Best Practices - Reviewed when to use Google's experiment feature vs. simple A/B testing - For landing page tests: Duplicate existing ads with different final URLs - For major campaign changes: Use formal experiments with 50/50 traffic split - Recommended cookie-based testing for faster statistical significance 3️⃣ Ad Copy Pinning Guidelines - Generally avoid pinning RSA headlines/descriptions - Exception: When running time-sensitive promotions that need prominent placement - Avoid "fluff" headlines just to fill all 15 slots (quality > quantity) 4️⃣ Client Communication Excellence - Create detailed tracking spreadsheets with qualification data - Implement intake form changes to capture lead quality metrics - Conduct weekly review calls with clients - Set proper expectations before making major account changes

Just wrapped a call with Sean from our PPC Copilot Group We discussed how to improve his backend further to increase sales. We recorded this call for everyone in the group to get value from. Sean has been using the Weekly Q&As we do in PPC Copilot to get feedback on his account for the last several months and the advice has really helped improve his results, but we still have some further work to figure out how to get sales up. The Win ✅ : Sean changed ONE WORD on his CTA button from "Send Inquiry" to "See Full Price" and his conversion rate jumped from 1.5% to nearly 10%! The Challenge 🧩: While front-end conversions improved dramatically, there's still a significant drop-off at the "Request to Book" stage and Purchase. Customer feedback revealed they need time to discuss with their group and compare options. The Game Plan: 📋 - Implementing "Instant Book" feature for faster conversions - Adding FOMO messaging ("Hold Your Dates" vs "Check Availability") - Improving attribution tracking - Setting up dedicated call team We're scheduling a follow-up in 2 weeks to track progress. This case study proves that sometimes the smallest changes deliver the biggest results! If you want more 1-on-1 Google Ads help from me go check out PPC Copilot - would love to see you inside: https://www.skool.com/copilot/about

🚀 Welcome to PPC Launchpad! The biggest differences between an expert advertiser and most account managers is knowing the right strategies and experience working on lots of accounts. The goal of PPC Launchpad is to download what we’ve learned from hundreds of Google Ads accounts to you so you can level up your knowledge and understanding of Google Ads to drive more conversions, leads, sales, and ROI from your campaigns. Here at GrowMyAds.com we manage $1,000,000s of ad spend per month across a large portfolio of clients, so we are in the trenches every single day working, testing, and making millions of dollars for our clients from Google Ads. Our goal is be able to teach what we are learning back to you, so you can better manager your ads! 👉 Getting started: 1. Watch the quick intro video - it is only a few minutes long and will give you a breakdown of the group. 2. Make a post on the wall introducing yourself. Your name, your business, what you do and if you're feeling up to it and picture of yourself 😀 3. Check out the classroom to access courses 🚨 You have to sign up and be a member of PPC Launchpad to get course access. 🚨 Performance Max Course 4. Interact with other members posts and welcome them as they join the group and introduce themselves. The more you interact the more points you will receive which will later unlock future courses or training material. 5. Post whenever you want in this group - ask questions or share insights. Our expert team will be around to answer as many questions as we can. 🚨 A few rules: 1. No self promoting (not even a hint) 2. No pitching your product or services 3. No DMing other members trying to sell them or spamming them 4. Keep conversations friendly - we don't want negativity here. If you disagree with someone on a topic keep it respectful. 📌 Quick Links: - Classroom - YouTube - Work With GrowMyAds