PPC Gang, Send me your Google Ads questions in this thread and next week I will do a Loom video answering them and giving my advice and will post in the group for everyone to watch and review. If this works then I'll try doing this once a month. Thanks!

For a single service business I'm running, I recently switched the campaign from Maximize conv. value to Maximize conv (conv. value had been working well, but slowly declining in performance). The main reason for this switch was because there's only 1 value for this single service, and I figured making the switch would assist in scaling. However, when I made the switch, the CPA dropped from $8-9 to $4.5-6, and the lead quality totally plummeted. I tried putting up a tCPA of $7.5, but it hasn't really made a difference in CPA (I've given it time). Any thoughts or suggestions on what to do next? Could it be worth just going back over to the Maximize conv. value?

Hello, I searched for this, but couldn't find an answer, so I'm asking the question here :) For the standard campaign structure (Top PMax - Mid/Low PMax - Shopping Catch-all) how would you split the budget in percentages? Let's say I have a $500 / day budget. How should I split that? Also I have a 2nd question: If the store has 50+ product categories, how many categories should I have in the Top Sellers Campaign, and how should I structure the Mid/Low Sellers Campaign? Because it would take days to create asset groups for that many product categories. So, three questions actually: 1. How to split the budget in the standard structure? 2. How many categories should be in Top PMax and how many in Mid/Low PMax? (at least to begin with) 3. For big ecom stores, how do I go about asset creation? Thanks!

Hi Guys, I have a peculiar issue at hand. We get many Invalid Clicks each day. Google i think seems to do a pretty good job in detecting them. But Whenever we get Invalid Clicks, the conversions in that time frame almost goes to Zero Each time. After working hours, like for example after 6-7 pm, the invalid clicks stop to increase and the conversions start to come in. The invalid clicks when we get are in the ballpark figure from 1,000 to anywhere upto 5,000 clicks. There is No Server Spikes or IP Addresses that shows us these many Clicks in the same time period. Is there something we can do to address this?

Anyone having issues getting search data insights for Pmax? Mine is taking forever to pull and then the excel is blank.