Adjusting Search Keywords
Hey there. So I was curious about editing search keywords. Not talking about search terms, but specifically the keywords you put into your ad group and editing those. So, I am running a christian fitness clothing brand and the beginning of this month is when I started running my first google search campaign. I had 14 keywords (mixture of phrase and exact match) Initially, I focused more on "generic" terms as shown by the image below. I say generic because when I first launched the business, I started with just men's clothing, not yet women. Women is launching end of May. But the keywords I used didn't specify men per se, it was generic if you get what i mean. So, I started thinking to perhaps give me better CTR, better traffic on the ads and to my website etc, all the keywords I already have, just adding "men" in front of it so like: men christian workout clothes; men christian athletic wear, etc etc But wasn't sure if that would like mess up the campaign or the learning phase Or if it's even too early to do that since i just started this campaign this month I know with meta ads, changes in ad copy etc can restart the entire learning phase etc Or if I should do a new ad group inside that same campaign and using all the same keywords but having men in front of it. Thanks for any help!