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Did you stumble in by accident, follow a rabbit hole of genius marketing, or were you sent here by someone who knows you’re ready to level up? Do me a quick favor— let me know how you found your way here. I’m curious, and it helps me make this community even better for you.

Looking forward to the Alex Hormozi sessions on Thursdays! ...I am wondering if we can have a thread (category) somewhere to ask questions? I am trying to mull over one of his emails where he shared this hack and I am not entirely clear on this and how do I apply it?! Hmmmm... HERE IT GOES.... Words I like: Words persuade better than features, and commitment persuades better than words. Mozi Minute: Pre-suasion Checkbox Hack Most opt-in pages try to sell people on signing up. Wrong approach. You should sell them on what comes after signing up. We just tested this with a simple checkbox addition and got a 16% revenue per visitor boost during our launch. Here's what we did: Added a checkbox above the opt-in that said "I want a VIP ticket." That’s it. 80% of people checked the box. And here’s the best part - the checkbox did absolutely nothing functional - it was pure psychology. But it worked. Why this crushed the control: People who checked the box had already mentally committed to wanting the upsell before they even became leads. When they saw the actual upsell (upgrading their order to VIP), they were more likely to take it. The psychology: Robert Cialdini calls this "pre-suasion" - the moment before persuasion when you prime someone's mental state. We weren't asking them to buy. We were asking them to admit they wanted to see what we'd show them. Implementation is dead simple: - Add a checkbox above your opt-in form - Make it about wanting to see the upsell on the next page (whatever that next step is) - Don't gate anything behind it - Track the difference in conversion rates Pure words. Zero tech changes. 16% more revenue from the same traffic.Considering we did $7M in presales…that’s roughly ~$1M in extra earnings from this one test.

A crowd shows up when it’s convenient. A community shows up because it matters. A crowd watches. A community builds. If you stripped away the noise… no likes, no clout, no attention.. Would you still be here helping, learning, and growing with us? Drop a 💪 if you’re here to build with us, not just around us. And tell me one thing you’ve done lately to lift someone else up inside this space. Let’s see who’s really in the community.

@Alex Caragiannides first off, welcome to the community. 🙌 Grateful you're here and already taking fast action. You’re the reason I’ll be updating and finishing out the remaining Welcome Modules this week... appreciate the nudge, brother. Your Million Dollar Message draft was solid. But here's where the magic happens: ✅ Clarify the target (who are “place operators”?) ✅ Make the win sound faster (e.g. 90 days vs. 180 days) ✅ Trim the fluff — dominate market vs. scale team — pick one ✅ Get specific about the “so they can” outcome ✅ Lean into ChatGPT to simplify and generate 10+ variations across landing pages, bios, one-liners, and more Gems for Everyone in the Community: 🧠 You’re going to need 99 versions of your message — that’s not a problem, that’s the game. Your message will evolve as you test and build. 🛠️ Your “Million Dollar Message” = your north star.But don’t stress about perfection — stress about clarity, specificity, and speed to good enough so you can deploy, get feedback, and refine. 📈 The 14-Day High Ticket Course Launch Formula is the foundation — if you’re working on your course, funnel, or offer, revisit it now. 🤖 Pro tip: Use ChatGPT like I showed in the video:“Act like Hormozi or Brunson. Simplify my marketing message for [target avatar] so it's punchy, clear, and emotionally sticky.” Watch the full video above for breakdowns, frameworks, and power prompts. 🗓️ And yes — Tech Savvy Tuesday is now biweekly. Calendar is live. 📩 DM or tag me with your million-dollar message if you want feedback like Alex got. Let’s build. Matthew 👊