I’ve been breaking down avatars on calls all week… and it’s wild how fast clarity hits once you actually see your person written out properly. Not a vague “25–45 coaches who want success.” I mean the real avatar:How they thinkHow they buyWhat they fearWhat they secretly wantThe language they actually useThe path they’re already onWhat triggers them to take action And here’s the kicker — most coaches think they know their avatar……but their content proves they don’t. So I’m thinking about building a full AI Avatar Persona Doc system that would: 🧠 Take your niche + offer 📌 Extract the deepest emotional drivers 🎯 Build multiple sub-avatars with different buying behaviors 🗣 Generate customer language, objections, desires, and hook angles 📈 Give you “psychology-based” content prompts 💬 Spit out messaging frameworks you can immediately use 🔥 And keep evolving as your audience grows Before I do this, I need to know… Would you want me to build an AI Avatar Persona Doc for you? 👇🏻 Drop your vote. If enough people want it, I’ll build the whole system and give early access to the first group who comments “AVATAR.”

Day 1 is LIVE. Catch the Replay HERE Today we’re doing one thing: Define the ONE painful problem you solve and the ONE transformation you deliver. If you’ve been stuck in 1:1 burnout, booked solid but not really free, or constantly “rebuilding your offer”… this is where that finally stops. Over the next 5 days, you’re going to: - Build a simple Skool community you’re excited to run - Turn it into a real MRR machine (no sales calls, no big team) - Use AI + Skool together so you’re not stuck in docs and Google Drive hell Today is not about being “clever.”Today is about getting painfully clear. 👇 How Day 1 Works 1. Watch the Day 1 replay (above) 2. Open the Skool Launch Coach Bot 3. Type: Start Day 1 4. Answer the questions as simply and honestly as you can 5. Let the bot clean it up and turn it into real assets for you The bot will walk you through: - Who you help - Their main painful problem - The transformation they actually want - Your Pain → Path → Promise triangle - Your Hero Statement - Your 90 / 30 / 10 second “Why Me” scripts You don’t need to sound smart. You just need to be honest. The bot will polish it. ✅ DAY 1 HOMEWORK (POST IT BELOW) Once you finish Day 1 in the bot, come back to this post and drop your homework as a comment. Copy/paste these 3 things: 1️⃣ Who You Help “I help ________…” 2️⃣ Your Pain → Path → Promise Triangle - Pain: ________ - Path: ________ - Promise: ________ 3️⃣ Your Hero Statement “I help [avatar] go from [pain] to [result] using [your method].” Optional (but powerful): 🎥 Post your 30–90 second “Why Me” script as a video in the comments or in a separate post and tag me. ⚠️ Important Don’t overthink this. You will refine your offer later. Right now the goal is clarity and completion, not perfection. Do the work. Post it below. That’s how you earn points, build momentum, and start qualifying for Premium unlocks.

I was finally going to launch the tiers for Black Friday this week! I am thinking of keeping the free tier for a bit longer as I am experimenting with freebies on the front end and getting more people in for now - then turn it into a $7 / $99 and annual plan in the new year. Curious to hear your thoughts?

Four months later, I closed $30K in contracts. Fast forward a few years, and I sold my agency for just under $500K. Sounds like a win, right? It was, but I built it all wrong. I had no systems, no leverage, and zero breathing room. I was the business. Everything depended on me. Burnout was guaranteed. After working with 700+ clients and helping scale a bunch of businesses, I started seeing the patterns. Community-driven models, recurring revenue, scalable delivery... this is where the real growth happens. Curious to hear from others... what made you decide to go all in on Skool? What was the moment it clicked? Let’s swap stories.

Alright GrowthLab fam — today’s call was a banger. The replay is officially LIVE, and inside it I walk you through the entire new 5-Day “Launch Your Skool Community” Challenge that starts December 1st. But here’s the part everyone was waiting for… 💥 You Don’t Have to Wait Until December 1st You can unlock Premium GrowthLab — for FREE — starting TODAY. No tricks. No gimmicks. No hidden payments. I explain everything on the live call, but here’s the breakdown in writing: ⭐ HOW TO UNLOCK PREMIUM FOR FREE (Choose ONE) You only need to complete ONE of the following to unlock Premium GrowthLab for FREE (lifetime access): OPTION 1 — Finish All 5 Days of Homework Complete the challenge and post your homework under each day. OPTION 2 — Submit a 60–90 Second Video Review Share your honest feedback about the challenge. OPTION 3 — Hit Level 7 in the Free Community Engage, help others, and level up naturally. OPTION 4 — Invite 10 New Members to the Free Group Use your invite link (we verify manually). OPTION 5 — Use My Skool Affiliate Link to Upgrade to Skool Pro Use my link for the $99 Skool upgrade (not Hobby). Must stay active. OPTION 6 — Upgrade to Premium Because You Believe in What We’re Building If you want to support the mission and go all-in, you’re in. Complete ANY ONE of these →You unlock PREMIUM for FREE. No subscription. No recurring fee. Locked in for life. 🔥 What FREE Premium Unlocks For You Inside Premium, you get: - One Ticket to The 6-Figure Skool Blueprint $100 Live Workshop - Premium-only live coaching sessions - $100 Monthly Workshops - Private training modules - Step-by-step buildout sessions - Community accountability & support - Priority access to EVERYTHING I release - And best of all… FREE for life once unlocked Most people charge $200–$500/mo for this. You get it for zero — just by showing up and taking action. 🎬 REPLAY IS NOW LIVE Watch the full breakdown so you’re ready before December 1st. ➡️ Drop your biggest takeaway in the comments after watching.