Day 1 is LIVE. Catch the Replay HERE Today we’re doing one thing: Define the ONE painful problem you solve and the ONE transformation you deliver. If you’ve been stuck in 1:1 burnout, booked solid but not really free, or constantly “rebuilding your offer”… this is where that finally stops. Over the next 5 days, you’re going to: - Build a simple Skool community you’re excited to run - Turn it into a real MRR machine (no sales calls, no big team) - Use AI + Skool together so you’re not stuck in docs and Google Drive hell Today is not about being “clever.”Today is about getting painfully clear. 👇 How Day 1 Works 1. Watch the Day 1 replay (above) 2. Open the Skool Launch Coach Bot 3. Type: Start Day 1 4. Answer the questions as simply and honestly as you can 5. Let the bot clean it up and turn it into real assets for you The bot will walk you through: - Who you help - Their main painful problem - The transformation they actually want - Your Pain → Path → Promise triangle - Your Hero Statement - Your 90 / 30 / 10 second “Why Me” scripts You don’t need to sound smart. You just need to be honest. The bot will polish it. ✅ DAY 1 HOMEWORK (POST IT BELOW) Once you finish Day 1 in the bot, come back to this post and drop your homework as a comment. Copy/paste these 3 things: 1️⃣ Who You Help “I help ________…” 2️⃣ Your Pain → Path → Promise Triangle - Pain: ________ - Path: ________ - Promise: ________ 3️⃣ Your Hero Statement “I help [avatar] go from [pain] to [result] using [your method].” Optional (but powerful): 🎥 Post your 30–90 second “Why Me” script as a video in the comments or in a separate post and tag me. ⚠️ Important Don’t overthink this. You will refine your offer later. Right now the goal is clarity and completion, not perfection. Do the work. Post it below. That’s how you earn points, build momentum, and start qualifying for Premium unlocks.

I’ve been breaking down avatars on calls all week… and it’s wild how fast clarity hits once you actually see your person written out properly. Not a vague “25–45 coaches who want success.” I mean the real avatar:How they thinkHow they buyWhat they fearWhat they secretly wantThe language they actually useThe path they’re already onWhat triggers them to take action And here’s the kicker — most coaches think they know their avatar……but their content proves they don’t. So I’m thinking about building a full AI Avatar Persona Doc system that would: 🧠 Take your niche + offer 📌 Extract the deepest emotional drivers 🎯 Build multiple sub-avatars with different buying behaviors 🗣 Generate customer language, objections, desires, and hook angles 📈 Give you “psychology-based” content prompts 💬 Spit out messaging frameworks you can immediately use 🔥 And keep evolving as your audience grows Before I do this, I need to know… Would you want me to build an AI Avatar Persona Doc for you? 👇🏻 Drop your vote. If enough people want it, I’ll build the whole system and give early access to the first group who comments “AVATAR.”

Day 2 is LIVE. Catch the Replay HERE Once you finish Day 2 in the bot, come back to this post and drop your homework as a comment. Copy/paste these 6 things: 1️⃣ One Ideal Buyer “I help [who] who [current situation] to [result].” 2️⃣ Top 3 Daily Pains Bullet these out. - Pain 1 - Pain 2 - Pain 3 3️⃣ Top 3 Emotional Desires What they really want life to feel like. - Desire 1 - Desire 2 - Desire 3 4️⃣ Real Language They Use Write 3 phrases they actually say. - “Quote 1…” - “Quote 2…” - “Quote 3…” 5️⃣ Biggest 3 Fears - Fear 1 - Fear 2 - Fear 3 6️⃣ Your 30 Day Fast Win“In the first 30 days I help them [clear, simple win].” ⚠️ Important Do not try to build a “for everyone” avatar. If you cannot help one person get a fast win, you will never help “everyone.” Pick one. Post it below. Then go comment on at least two other people’s homework and give them some quick feedback. See you in the comments. Matthew

If December was gonna be your best month of the entire year — what would you lock in? Be real. Be specific. Don’t say “idk bro, survive the holidays.”(I already claimed that one.) Drop yours below… I’ll share mine after a few of you brave souls go first.

🎥Replay is up. The bot is ready. Now it’s on you. If you’re in this community and still: - Doing 1:1 calls you secretly resent - Capped at $5–10K months - “Thinking about” launching your Skool for the last… year …then Day 1 is non-negotiable. Today we’re doing ONE thing: Define the painful problem you solve + the transformation you deliver. Not “17 offers.”Not “a menu.”One problem. One result. One clear offer people actually understand. And I made this stupid simple: - Watch the Day 1 replay - Open the Skool Launch Coach Bot - Type: Start Day 1 - Answer like a human, not a copywriter - Let the bot turn it into: Then… 👉 Go to the DAY 1 – Clarify Your Offer (Drop Your Homework Here) post 👉 Comment with: - Who you help - Your Pain → Path → Promise - Your Hero Statement If you can’t give yourself 60–90 minutes to do this, the problem isn’t “the algorithm.” It’s that you’re building a business on vibes, not decisions. Finish Day 1. Post your homework. That’s how you: - Start qualifying for Premium unlock for free - And stop pretending “one day” is a strategy See you in the comments, not just on the member list. 😉 Matthew