Day 4 is LIVE. Catch the replay HERE 🎯 Goal of Day 4 Turn your idea into a simple, clear brand that looks and feels like something people want to join. By the end of Day 4, you’ll have: - A clear brand identity style - Your core colors - Your fonts - Your voice and tone - Your logo direction - A short brand story you can reuse everywhere This becomes the “face” of your Skool community: - Your banner - Your 9-step roadmap graphic - Your thumbnails and slides - Your posts and promos No more random Canva chaos. After today your brand actually looks like it was done on purpose. 🧠 How Day 4 Works 1️⃣ Watch the Day 4 replay in the classroom. 2️⃣ Open the Skool Launch Coach Bot. 3️⃣ Type: Start Day 4. 4️⃣ Answer each question in your own words (one at a time): - What overall style fits your brand? (mentor, guide, challenger, etc.) - What 2 main colors best match your brand? - What font style fits you? (strong, clean, rounded, etc.) - How do you want your voice to sound? - What style of logo fits best? (text based, icon + text, badge, etc.) - Why did you create this brand and who is it for? 5️⃣ Then tell the bot: “Finish my brand kit.”Let the bot turn this into: - A simple brand kit (colors, fonts, voice) - Logo concepts and directions - Banner and thumbnail ideas - A short brand story you can paste everywhere Imperfect is fine. Clean and clear beats fancy every time. ✅ DAY 4 HOMEWORK (POST IT BELOW AS A COMMENT) Once you finish Day 4 in the bot, come back to THIS post and copy/paste: 1️⃣ Brand Name + Identity Style Example: “Brand Name: ________Brand Style: Mentor / Guide / Challenger / etc.” 2️⃣ Your Color Palette List your 2 primary colors and any supporting colors. Example: - Primary: Navy blue, Gold - Support: White, Slate gray 3️⃣ Your FontsOne for headlines, one for body text.Example: - Headline font: ________ - Body font: ________ 4️⃣ Your Voice and Tone 1–3 lines that describe how you sound.

Day 3 is LIVE. Catch the replay HERE 🎯 Goal of Day 3 Turn everything in your head into a simple 9-step journey (in 3 stages) that takes your avatar from stuck → clear → transformed. This roadmap becomes the backbone of your Skool community: - Your modules + lessons - Your lead magnets + workshops - Your content engine - Your delivery system No more “winging it.” After today you have a real product path. 🧠 How Day 3 Works 1️⃣ Watch the Day 3 replay in the classroom. 2️⃣ Open the Skool Launch Coach Bot. 3️⃣ Type: Start Day 3. 4️⃣ Answer each question in your own words (one at a time): - Where is your avatar starting from right now? - What’s the first thing they MUST learn? - What skills do they need to build next? - What systems do they need to install? - What is the final transformation/finish line? 5️⃣ Let the bot turn this into: - A 9-step roadmap (split into 3 stages) - A clear headline for your roadmap - Lead magnet ideas - Content + workshop topics you can use inside Skool Imperfect is fine. Clarity beats clever every time. ✅ DAY 3 HOMEWORK (POST IT BELOW AS A COMMENT) Once you finish Day 3 in the bot, come back to THIS post and copy/paste: 1️⃣ Your Roadmap Headline“From _________ to _________ in 9 steps.” 2️⃣ Your 3 Stages + 9 Steps Format it like this: Stage 1 – 1. 2. 3. Stage 2 – 1. 2. 3. Stage 3 – 1. 2. 3. 3️⃣ Final Transformation“At the end of this roadmap my avatar has: ________.” 4️⃣ Optional (but powerful): Drop one lead magnet idea or workshop topic the bot gave you that you’re excited to build first. ⚠️ Important Don’t try to make it “perfect.”You can rename steps, tweak wording, and polish visuals later (that’s what Day 4 / Brand + design is for). Today’s win = you have a real, simple roadmap you can plug into your Skool modules, levels, and content. Post your homework below, tag me if you want eyes on it, and then mark Day 3 as Complete in the classroom.

Day 2 is LIVE. Catch the Replay HERE Once you finish Day 2 in the bot, come back to this post and drop your homework as a comment. Copy/paste these 6 things: 1️⃣ One Ideal Buyer “I help [who] who [current situation] to [result].” 2️⃣ Top 3 Daily Pains Bullet these out. - Pain 1 - Pain 2 - Pain 3 3️⃣ Top 3 Emotional Desires What they really want life to feel like. - Desire 1 - Desire 2 - Desire 3 4️⃣ Real Language They Use Write 3 phrases they actually say. - “Quote 1…” - “Quote 2…” - “Quote 3…” 5️⃣ Biggest 3 Fears - Fear 1 - Fear 2 - Fear 3 6️⃣ Your 30 Day Fast Win“In the first 30 days I help them [clear, simple win].” ⚠️ Important Do not try to build a “for everyone” avatar. If you cannot help one person get a fast win, you will never help “everyone.” Pick one. Post it below. Then go comment on at least two other people’s homework and give them some quick feedback. See you in the comments. Matthew

Day 1 is LIVE. Catch the Replay HERE Today we’re doing one thing: Define the ONE painful problem you solve and the ONE transformation you deliver. If you’ve been stuck in 1:1 burnout, booked solid but not really free, or constantly “rebuilding your offer”… this is where that finally stops. Over the next 5 days, you’re going to: - Build a simple Skool community you’re excited to run - Turn it into a real MRR machine (no sales calls, no big team) - Use AI + Skool together so you’re not stuck in docs and Google Drive hell Today is not about being “clever.”Today is about getting painfully clear. 👇 How Day 1 Works 1. Watch the Day 1 replay (above) 2. Open the Skool Launch Coach Bot 3. Type: Start Day 1 4. Answer the questions as simply and honestly as you can 5. Let the bot clean it up and turn it into real assets for you The bot will walk you through: - Who you help - Their main painful problem - The transformation they actually want - Your Pain → Path → Promise triangle - Your Hero Statement - Your 90 / 30 / 10 second “Why Me” scripts You don’t need to sound smart. You just need to be honest. The bot will polish it. ✅ DAY 1 HOMEWORK (POST IT BELOW) Once you finish Day 1 in the bot, come back to this post and drop your homework as a comment. Copy/paste these 3 things: 1️⃣ Who You Help “I help ________…” 2️⃣ Your Pain → Path → Promise Triangle - Pain: ________ - Path: ________ - Promise: ________ 3️⃣ Your Hero Statement “I help [avatar] go from [pain] to [result] using [your method].” Optional (but powerful): 🎥 Post your 30–90 second “Why Me” script as a video in the comments or in a separate post and tag me. ⚠️ Important Don’t overthink this. You will refine your offer later. Right now the goal is clarity and completion, not perfection. Do the work. Post it below. That’s how you earn points, build momentum, and start qualifying for Premium unlocks.

Drop your intro in the comments using these 4 prompts. It’ll unlock Level 2 and, more importantly, help the rest of us actually know who we’re building alongside: 1. Who you are & where you're from 2. What you're working on / building 3. What you do for fun / life outside the grind 4. One photo of your “workspace” — messy or not (we’re real here) No perfect bios needed. Just you, as you are. I’ll go first. Navy vet → golf coach → digital entrepreneur. After 20 years in San Diego, I traded the west coast for Orlando. Sunshine, family, and a little more land — feels right. Right now I’m building The GrowthLab: a home for creators, service pros, and future million-dollar operators who want to scale without pretending to be some internet messiah. Just honest growth, real support, and experiments that turn into income streams. Outside of business? Family time. Golf. A good cigar. Expanding the real-estate portfolio. Conversations with men who push themselves — not because life forces them to, but because they choose to. Office isn’t fancy yet — still boxes, cables, coffee cups. But it’s real. And it’s where the work gets done. Your turn. Let’s see who we’re building with.