Digital Marketing and Cold Approaching?

Since this place has given great advice before WHATS ONE MORE QUESTION! This time my friends…I need thoughts on a digital marketing situation

I’ve been going hard on the Copywriting, and now I’m trying to reach my first client. I got a WHOLE LOT OF NO’S with a 2-3 maybes from people I know. My question is, how would go about sending a message towards a random Instagram. I found a few small business that are lacking in some areas

It’s just a matter of the cold approach, how have you gentlemen done it in the past? If anyone of you have?

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