My free Skool group for coaches and agency owners just passed 100 members. 🎉 I did not get there by posting more. This week I used Claude to help me find the right posts in other communities and write real comments under them. 🤖 12 people joined since: 7 clicked my profile after a comment. 2 found me in Skool search. 1 came from Google. 2 came straight from a link. Small sample, so I'm not sure it holds. But so far, comments are bringing in more people than anything else I tried. Where do your newest clients or members come from?

Quick story. In September a software company (that shall remain nameless) charged me $1,913 that never should've been charged. I did what you do. Sent the polite email. ... Got the polite runaround. Sent another one. ... Got a slightly less polite runaround. Weeks of back and forth. Going nowhere. no refunds. and I was left feeling like I fucked up and did something wrong. I suspect… they were betting I'll get tired and eat the charge. Most people do. Honestly, I was close. Then I remembered I don't have to do this stuff anymore. So I handed the whole mess to my executive assistant agent inside LFOS and basically said "deal with this." Here's what it did: - Reviewed the contract I'd signed 13 months ago from google drive. - Read every email in the thread, both sides, start to finish - Researched the relevant New York contract law (the company's jurisdiction) - Drafted a response citing the specific terms they'd violated and cases in the past I read it, I sent it. 7 days later. Full refund. $1,913. Credited to my credit card. Now… here's why I'm telling you this, because it's not really about the refund. Every "AI assistant" demo you've seen does the same three tricks. Summarize this. Draft that. Make me a to-do list and a morning brief. Cute. But that's a chatbot with manners. What got my money back was something different. An agent that could see everything ... ✅ the contract, ✅ the full email history, ✅ the context of my business ✅ My brand voice and business context ... because it lives inside the system where all of that already sits. That's the difference between a tool you prompt and a worker you delegate to. And the refund thing is honestly one of the smaller jobs it does. The same setup follows my pipeline, watches my client delivery, pulls my numbers. The boring, invisible stuff that compounds into $100K months. Friday, you'll watch it work. Live, on my screen, inside the actual LFOS system. Not a slide about it…

A few reflections after my biggest month in business ever. ** Spoiler alert... I cry at the end.

Yesterday I shared a personal post on my personal page about something that happened with my husband that deeply moved me, and I have a couple of takeaways. When I went to bed last night, the post had like eight shares and 50 views. I woke up this morning, and it was 70,000 views and 7,000 people read it. Now it's like 300,000 people, 20,000 people read it, and 400 or so people have engaged with it, with tons of comments. Here are my takeaways: 1. I'm surprisingly chill. This type of visibility for me last year would have been too much. I would have been obsessing over the post. I would have been responding to every comment. I would have been shaking in my boots for every negative comment there was, and this time I'm just like, cool. I checked it, responded and then didn't think about it for more than half the day. It's been genuinely surprising, but also evidence that this type of visibility has become my baseline. It's crazy to say that. I'm shocked that just came out of my mouth, but this type of visibility is now my baseline. I can be chill about being seen, being misunderstood and just carrying on. 2. People on the internet are rude, genuinely. I noticed after the 160,000 view mark that the negative comments really started to roll in, and I've just been like, cool, thanks for the engagement, and I correct the misassumptions, but I don't get attached to their opinion or the outcome. I just go, "Oh well, you assumed this; it's actually that," and I leave it, and it's oddly freeing to be so chill about being misrepresented by strangers on the internet with their opinions of me. I could never have held that visibility even 2 months ago. Evidence that the work I'm doing internally and externally are essential. 3. The authentic human experience is currency. I can generate a hundred different AI-scripted videos about my business. I can invite people into my spaces using different AI tools, and I do have some success with that, but the true currency is human connection and authenticity. I've always been a storyteller. My personal Facebook page has always been where I go to share the depth of my human experience. If any of you have seen me in this group, you've likely read some of my depth. I'm realizing that it is a missing piece in my business. Not to say that I ever truly separated it, but just to say that I've been really into invitations and strategies and the clear defining outcomes. It's great. I love that it has its place, but so does the raw, deep humanness of my life.

Client interview from a boat in Miami. Lifestyle Founder Style - LFG