3d • General discussion 📣
The Non-Negotiable Tools in My Stack
If I had to rebuild everything tomorrow, these two tools would definitely make the cut.
Most of the leverage comes from tool decisions made early - especially CRM and outbound. Once those two are right, everything else compounds. When they’re wrong, teams spend months duct-taping workflows together.
After testing dozens of platforms over the years, only two tools have survived every scale phase we’ve gone through.
1) CRM: GoHighLevel
GoHighLevel works because it reduces surface area.
Instead of juggling:
• Scheduling
• Forms
• Funnels
• Automations
• Client reporting
…it centralizes everything in one environment. Fewer handoffs. Fewer failures. Easier scaling across teams and clients.
This is why most serious agencies eventually converge on GHL - not because it’s flashy, but because it’s stable under pressure.
2) Cold Email: Instantly
Outbound lives or dies by deliverability and iteration speed.
Instantly wins here because:
• It’s built for multi-inbox scaling
• Warmup is native, not bolted on
• Personalization workflows are practical
• Product velocity is miles ahead of competitors
Most tools try to look innovative. Instantly actually ships.
You don’t need more tools.
You need fewer tools that don’t break when volume increases.
That’s the difference between systems that look good in demos and systems that survive real usage.
Comment “Stack” if you want to see a full list of the tools I use to run my companies.
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The Non-Negotiable Tools in My Stack
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