Campaign Overview — AI Receptionist Cold Email Sequence Offer:

Free after-hours AI receptionist for small restoration companies (water, fire, mold). Answers all calls 24/7, captures job details, notifies the owner instantly. No contract, no setup cost. Paid plan starts after the trial converts.

ICP:

Owner-operated restoration companies, 1–5 employees, no dedicated receptionist, $200K–$1.5M revenue. Core pain: missing emergency calls after hours = losing jobs to competitors who answered.

Sequence structure (4 emails total):

— Day 1: Main email. Pain angle = missed calls lose jobs. CTA = reply "yes" to get the system set up.

— Day 3: Follow-up #1. Angle = it's not about being the best company, it's about who answered first.

— Day 7: Follow-up #2. Angle = direct financial cost of one missed call ($1K–$5K). Restate the free offer.

— Day 12: Breakup email. Low-pressure close. Leave the door open.

After a "yes" reply: prospect receives a short Loom video showing exactly how the system works and what happens on their first call.

Formatting rules applied: plain text only, no links in email #1, subject lines under 5 words, body under 6 lines, single low-friction CTA per email.

What I'd like feedback on:

Is the pain angle strong enough for this ICP, or should it be sharper?
Does the free offer lower trust instead of raising it?
Is the follow-up spacing (3 / 7 / 12) correct, or should it be tighter?
Any line in the sequence that feels like it would trigger spam or read as mass email?

Email copy:

https://docs.google.com/document/d/1bhdxBfbf5Pmc9Y3boGthWW43V3EJ9uXu8iEOleotkuw/edit?usp=sharing

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