Pausing ads over the holiday or just low spend? · Agency Service Scaling Kings👑

Pausing ads over the holiday or just low spend?

Hey guys,

Would it make sense to just lower ad spend for the holidays (from around Dec 20th to Jan 1st) or completely turn the ads off? I'm asking mainly because of worse ad performance and wanting the best results for the money.

It feels like wasted spend to fully blast ads during that time, at least in my niche.

So, how much would it impact the ads to turn them off and on again vs. keeping a low ad spend during that time?

Realistically, I’d only get a few link clicks a day with a low spend of ~$7, but would that enable FB to do its thing better when ramping back up in the new year?

Note: This is for ads that haven't been running for more than a month.

Cheers

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